I love Bob Hoffman. He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like it is. Among his thoughts “focusing on Millennials is stupid” and I could not agree more. Here is a snippet.. Continue reading
The purpose of any business is simply to create and keep customers. Profits are purely a measure of how well the business fulfills its purpose. Any business that fails to operate profitably doesn’t have much of a future to look forward to.
In 2005, in a historic first, women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power. ” Across the globe, women are faring better than men in employment trends. In Brazil and the U.S., for example, far more men than women are out of work. Even in higher education, women are “outpacing” men, achieving 140 bachelor degrees for every 100 that men attain. From 1969 to 2000, the number of female graduates increased 157%, but the number of male graduates increased only 39%. As a result of such advances, women are gaining prominence in the global marketplace as new “economic powerhouses.”
Disruptive marketers approach marketing from a new perspective . They focus on the “customer experience” and “social business models,” not “hierarchical” organizational charts. They adapt to the often-confusing nexus of “business, human behavior, technology and communications.” Many lack MBAs, but they build expertise in strategy and execution. They blend analytical and creative talents. Disruptive marketers excel at search engine marketing, social media, website design and “inbound marketing.” They prefer “analytics, design and philosophy” to “traditional business studies.” These pros understand the capabilities of today’s remarkable tools: “data visualization, mobile analytics,” and the like, and they know how to use them.