Category Archives: Brand Fail

The myth of social media marketing

bigstock-Myth-stamp-63032431-700x467Just stop, please!  Every week I see a post on LibkedIn about how Instagram or other social media channel is going to add sales dollars to brands and products.  Well, here is a some cold water “people don’t want brands on social media unless they want to complain and believe me there are a lot of very grumpy, pissed off consumers out there. Continue reading

The sad attraction to phony social media experts

screenshot_82There was quite a debate on LinkedIn around a post by Gary Vaynerchuk, the self promotional social media marketing expert who continues to be worshipped by fart sniffing marketers who are too ignorant to understand how to market their products.  Now that social media marketing is all but defunct, he continues his down the path to self importance. Continue reading