Everyone thinks Apple walks on water, but it’s apparent that they are now feeling the full effects of Steve Jobs untimely departure. Continue reading “Bad product strategy from market leaders”
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing articles online. Continue reading “The biggest gap in marketing people”
I have spent a lot of time with clients “cleaning up the mess” left by Hubspot. I’m not a big fan of them an now comes a book from a former employee, Dan Lyons, called “Disrupted: My Misadventure in the Start-Up Bubble” that talks about working at Hubspot and marketers should be aware that some bogus startups can and will drain their budgets with little results. Continue reading “Hubspot: The ultimate con game?”
The good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time. The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. Continue reading “10 Reasons for social media marketing’s demise”
Let the great fire sale of Yahoo’s assets begin! I have been watching Yahoo’s decline ever since they made the mistake of hiring Ms Mayer as CEO. It was only a matter of time, but there are lessons to be learned. Here are the key lessons from the demise of Yahoo… Continue reading “Why Yahoo failed”
Via HBR: As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?
Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience? Continue reading “Preventing online ad fatigue”
Does it really matter how many social media followers you have or how many people actually saw your commercial? It depends but more research seems to indicate that the answer to that question is “no”. Continue reading “Are marketers too impressed with numbers?”