Brand Fail

Is pull marketing really viable?

pull mktgPull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My theory, based on two years of qual and quant research is that the answer to that is NO. Continue reading »

Why do so many digital marketers fail?

hqdefaultI have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their own minds) at SXSW and it’s no wonder that there is so much money that is being wasted in digital marketing.  Would I like to be able to whatever I want when it comes to marketing online?  You bet, but I understand that my client is in business to make money and I have to clearly show them that what we are doing is  driving brand objectives. Continue reading »

Can marketing overcome a bad product strategy?

UnknownMarketing can’t make up for a bad product strategy and Keurig is finding that out that hard way.  The single serve coffee maker, owned by Green Mountain, has stumbled badly with the introduction of its latest coffee maker and consumers are taking notice. Continue reading »

The Internet is broken

broken_promises_by_herrfousYou would think, that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should be a great one. However, too many sites are still not optimized for mobile and the experience of trying to share content works “most of the time” but not all the time. Continue reading »

What brands can learn from Brian Williams downfall

mistakesNBC didn’t expect the backlash against Brian Williams but people, via the Internet, attacked Mr Williams “lie” and would not let the matter fade away until NBC was forced to suspend him for 6 months without pay.  Mr Williams mistake was making himself more of a story than the news he reported, but if there is one lesson to be learned, it’s that no matter how popular you think you are a lot of people love to bring down brands and people. Continue reading »

Advertisers pat themselves on the back for Super Bowl ads

Ways-Small-Business-Owners-Waste-MoneyIs it any wonder that most executives feel that marketers are disconnected from accountability?  All you have to do is read the posts on social media from the ad industry megaphones like Ad Age and Adweek to see how the industry is patting themselves on the back for ads that ran during the Superbowl while not talking about the objective of advertising to actually sell the product. Continue reading »

The biggest mistake brands make with social media

Unknown-1There is some lopsided thinking out there.  There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you that extends beyond the 4 P’s.  For a lot of brands this just isn’t true.  Just because I like pudding doesn’t mean that I want to have a relationship with you on Facebook. Continue reading »

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