Category Archives: Brand Fail

Should brands remain neutral in politics?

There is no doubt that we live in a politically polarizing environment which has become worse under the current administration.  Some brands have taken a stand and in the process, they have been crucified on social media and other media.  Should brands take a stand and speak up at injustices or should they not take sides. Continue reading

No, P&G isn’t losing customers because they are ignoring Milennials

According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials.  She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands”  Really? Continue reading

Retailers & Service Providers still don’t get social media

I live in an area that has been hard hit by hurricane Irma.  However, we, like a lot of other people, had ample warning and were able to evacuate safely.  You would think that retailers and service providers would have triggered resources to help them provide good customer service but they still don’t get social media. Continue reading

Stop thinking new customers and take care of the ones you have

A study, conducted by Bain & Company, along with the Harvard Business School, shows that, “Increasing customer retention rates by 5% increases profits by 25% to 95% .  Yet a lot of brands are willing to ignore customers who voice concerns or complaints about their products and instead focus on obtaining new customers. Continue reading

CPG brands: Out of touch with consumers

So why are so many consumer packaged goods brands in trouble?  Just watch their TV commercials for a good idea.  A cereal maker, trying to tell us their cereal is healthy because it’s non GMO despite the fact that there is enough sugar in a box to put us all in shock. How about Hershey’s advertising their sugar bomb sandwich with marshmallows and graham cookies?  You would think that with all their data they would know better. Continue reading