The myth of social media marketing

bigstock-Myth-stamp-63032431-700x467Just stop, please!  Every week I see a post on LibkedIn about how Instagram or other social media channel is going to add sales dollars to brands and products.  Well, here is a some cold water “people don’t want brands on social media unless they want to complain and believe me there are a lot of very grumpy, pissed off consumers out there. Continue reading “The myth of social media marketing”

The sad attraction to phony social media experts

screenshot_82There was quite a debate on LinkedIn around a post by Gary Vaynerchuk, the self promotional social media marketing expert who continues to be worshipped by fart sniffing marketers who are too ignorant to understand how to market their products.  Now that social media marketing is all but defunct, he continues his down the path to self importance. Continue reading “The sad attraction to phony social media experts”

Hubspot: The ultimate con game?

41zCZTppcAL._SX326_BO1,204,203,200_I have spent a lot of time with clients “cleaning up the mess” left by Hubspot.  I’m not a big fan of them an now comes a book from a former employee, Dan Lyons, called “Disrupted: My Misadventure in the Start-Up Bubble” that talks about working at Hubspot and marketers should be aware that some bogus startups can and will drain their budgets with little results. Continue reading “Hubspot: The ultimate con game?”

10 Reasons for social media marketing’s demise

GoodbyeThe good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. Continue reading “10 Reasons for social media marketing’s demise”