Category Archives: Brand Fail

Why your marketing is failing

There is a lot of money being wasted on ineffective marketing.  Why?  Too much data, too many meetings to try and understand the data and too many brands, allowing their agencies to lead them on a road, that they have promised, is lined with gold.  Take away all the data, all the meetings and you’re still left with a fundamental of marketing, the brand promise. Continue reading

Are brands out of touch with consumers?

A recent survey showed that 69% of Americans said business leaders do not understand the challenges they face in their life, the highest percentage of any country. Americans of all ages, incomes, and political leanings believe corporate America is headed in the wrong direction. They also want to buy from, invest in, and work for companies they consider to be just, and they consider employment issues to be the primary determinant of whether a company is just.  Continue reading