Brand Fail

Brands that keep making mistakes

UnknownYou would think in an era when everyone is talking about accountability that CEO’s would would be under more pressure to “get things right”. That isn’t the case for some iconic brands who are going to pay a huge price for their blunders. Continue reading »

The new era of digital marketing

screenshot_67All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on hype and more emphasis on digital marketing disciplines.

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10 Reasons for social media marketing’s demise

GoodbyeThe good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. Continue reading »

Is pull marketing really viable?

pull mktgPull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My theory, based on two years of qual and quant research is that the answer to that is NO. Continue reading »

Why do so many digital marketers fail?

hqdefaultI have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their own minds) at SXSW and it’s no wonder that there is so much money that is being wasted in digital marketing.  Would I like to be able to whatever I want when it comes to marketing online?  You bet, but I understand that my client is in business to make money and I have to clearly show them that what we are doing is  driving brand objectives. Continue reading »

Can marketing overcome a bad product strategy?

UnknownMarketing can’t make up for a bad product strategy and Keurig is finding that out that hard way.  The single serve coffee maker, owned by Green Mountain, has stumbled badly with the introduction of its latest coffee maker and consumers are taking notice. Continue reading »

The Internet is broken

broken_promises_by_herrfousYou would think, that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should be a great one. However, too many sites are still not optimized for mobile and the experience of trying to share content works “most of the time” but not all the time. Continue reading »

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