People feel overwhelmed, interrupted, and stalked by bad digital ads

Ad blocker usage surged 30% in 2016 , according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million.  PageFair noted that 90% of ad blocker users surveyed have encountered an “ad block wall” that blocked them from viewing content unless they disabled their ad blocker. However, almost three-quarters (74%) of those users said they simply left those websites rather than performing the steps required to whitelist them.

Continue reading

Marketing is turning into an IT function

From Mark Schaefer comes this great piece “The heart, the soul, the truest pulse of marketing is vaporizing because our profession is turning into a glorified IT function. Marketing strategy is being derived from data scientists, SEO gurus, and statisticians doing A/B testing in a back room somewhere. We are implementing strategies and tactics based on what statistically is supposed to work, instead of what customers really want”. Continue reading

Engagement ratios continue to decline on Instagram, Facebook, and LinkedIn

The engagement ratio per brand — or average interactions per post per brand per 1,000 followers — decreased on Instagram (by 25.85%), Facebook (by 8.27%), and LinkedIn (by 7.6%). On Twitter, the engagement ratio per brand increased slightly, up 1.08% across the first half of 2016.  And yet for some stupid reasons brands continue to invest in social media? Continue reading

80% of US Households still use FSI’s and printed info for product information

Even as consumers embrace digital channels for retailer marketing, traditional touch points have a bigger effect on product choices than digital according to Nielsen. Retailers should maintain and optimize spending on traditional circulars, since these will continue to be shoppers’ main source of information for the near term. Continue reading