How much does your brand need digital?

Unknown-1Look in your pantry for a minute.  How many of those brands/products did you buy because of their digital marketing?  Probably very few, yet the self proclaimed experts are now trying to tell brands they absolutely have to have a big digital presence.  Bull! Continue reading “How much does your brand need digital?”

Don’t just communicate with customers, make them brand loyalists

Why do so many brands fail at social media ?  Because they usually have someone on the other end who is “just doing their job” rather than thinking of ways to turn customers into passionate brand loyalists.  Continue reading “Don’t just communicate with customers, make them brand loyalists”

The new era of digital marketing

screenshot_67All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on hype and more emphasis on digital marketing disciplines.

Continue reading “The new era of digital marketing”

10 Reasons for social media marketing’s demise

GoodbyeThe good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. Continue reading “10 Reasons for social media marketing’s demise”