Category Archives: Brand Fail

Are brands out of touch with consumers?

A recent survey showed that 69% of Americans said business leaders do not understand the challenges they face in their life, the highest percentage of any country. Americans of all ages, incomes, and political leanings believe corporate America is headed in the wrong direction. They also want to buy from, invest in, and work for companies they consider to be just, and they consider employment issues to be the primary determinant of whether a company is just.  Continue reading

Why content publishers are full of….

really-480How man times have you clicked on a story like “which celebrities have let themselves go” only to find that you need to click on 10 or more pages to read the content?  Then there are publishers that won’t let you read their pages because you dared to install an ad blocker!  It shows me that publishers and content providers just don’t get that the Internet is about users, not them. Continue reading

Why Apple is in trouble: Their products don’t solve consumers problems anymore

298734_10150308533801746_333523806745_8358088_1887541518_nClayton M. Christensen, widely regarded as one of the world’s top experts on innovation and growth, and author of the theory of disruptive innovation, says executives often fail because they study the wrong product and customer data, which leads them to unwittingly design innovation processes that “churn out mediocrity.” Continue reading