Brand Fail

The end of social media marketing

6a00e552737cff883301a3fd311baf970b-300wiAugie Ray says “The secret to social media success (and failure) is no longer secret. Companies need to stop talking and start listening. They need to stop broadcasting and start responding. They need to stop posting to people and instead encourage people to start talking with each other. They need to stop promoting new products in social media and instead use social to collaborate when developing new products. They need to stop publishing content they hope people will share and instead give people product experiences consumers actually want to share. They need to stop trying to be entertaining in social media and instead offer great customer care in the channel. They need to stop counting fans and tallying engagement and start creating advocates and measuring business value. And finally, brands need to stop positioning themselves as more caring, more transparent and more committed to the customer and instead be more caring, more transparent and more committed to the customer.” The end of social media marketing? Continue reading »

Marketers still don’t get the Web….

Blacklist-IP-and-website-lookupYou would have thought by now that most brands, and marketers, would have nailed down digital marketing, but spend a day on your iPad or iPhone and you will soon be annoyed by apps that don’t work and intrusive advertising that is annoying at best. Continue reading »

The irrational consumer

screenshot_15Why do marketers continue to try and talk to consumers like they are rational people?  That’s a question that we need to think about as consumers take out their anger on some brands while other brands, who screw up, are given a pass. Continue reading »

P&G’s emphasis on digital falls flat

imagesUnless you have been on a remote island it was hard to miss the news that P&G intends to shed more than half of its brands.  According to P&G “some of our big brands are in industries that are not very attractive: they’re not growing or low margin or commodities. If it’s not a core brand – I don’t care whether it’s a $2 billion brand, it will be divested.”  So much for improving marketing with an emphasis on digital. Continue reading »

IBM: Brand strategy wanted

wantedThink of IBM for a second and what comes to mind?  Once synonymous with computers, software and servers IBM’s CEO is demonstrating why some CEO’s are not cut out to lead, but rather to take shortcuts to make sure the stock price remains high.  However a closer look, via Business Week, is a clear indication that IBM is getting their clock cleaned. Continue reading »

Share with your friends










Submit