Today’s buyers have become the “new experts” in every line of business. They have become very well informed and assertive – thanks to the Internet which provides enormous choice in all segments of commerce. Buyers have taken complete control of the entire purchase process. To succeed, you have to learn how to think like a [...]
The ratio of older people to younger people is increasing dramatically and for the next two decades, the elderly will be a dominant driver of consumer spending. The ratio of older people to younger people increases every single day. Emerging older consumers include the enormous US baby boomer generation. In 2006, Ben Bernanke, the chairman of [...]
Quality content can be anything you create online: “words, images” and all the other data on your website. Top content is a terrific marketing tool because it “attracts people to you and creates trust, credibility, and authority…and that ultimately converts visitors and browsers into buyersThe “Content Rules”.
The old way of marketing is no longer able to deliver optimal results. Even worse, marketing is not leading the dialogue about reinvention, and, for that reason, it is not (or is no longer) considered vital to many organizations or enterprises. The old way of doing things can be summarized as follows: Budgets define strategy. [...]