Five years ago, toy companies handed out 98 percent of their samples to TV stations, newspapers and magazines. Today 70 percent of those free samples go to bloggers and the number is rising.
April 16, 2013
Ssssh ! Blogs are social media too
According to Technoratimedia sixty percent of brand marketers predict an average increase of 40 percent in social spend for 2013. Currently, the bulk of brands’ over- all digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their [...]
February 25, 2013
The keys to successful blogging
I have three BLOGS and between the three have over 500,ooo readers a month. Blogging is a passion to me and I love to share what I learn and read via the Web. There are so many good blogs out there but there are also a lot of really bad ones. Here are some of [...]
December 14, 2012
Brand Blogs: Posting it doesn’t make it true
A lot of data is circulating about the importance of brand/corporate BLOGs but what a lot of people don’t realize is that just saying something on a BLOG does not make it true or interesting. Consumers are pressed for time today and unless you give them a good reason to listen to you they’re [...]
September 5, 2012
Why brands have to BLOG today
28% of Fortune 500 companies (139) have public-facing corporate blogs this year, according to data from the University of Massachusetts at Dartmouth, released in August. This represents a 5% point increase from 23% in 2011 and 2010, and is up 75% from 2008, when just 16% of the Fortune 500 had public-facing blogs. 2 of the top 5 [...]
July 2, 2012
Bloggers cast an influential net with their audiences
In May 2012, Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising. One of the key findings was that Bloggers cast an influential net with their [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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