28% of Fortune 500 companies (139) have public-facing corporate blogs this year, according to data from the University of Massachusetts at Dartmouth, released in August. This represents a 5% point increase from 23% in 2011 and 2010, and is up 75% from 2008, when just 16% of the Fortune 500 had public-facing blogs. 2 of the top 5 corporations (Exxon and Wal-Mart) have public facing blogs, while the remaining 3 (Chevron, ConocoPhillips and Berkshire Hathaway) do not. Why are BLOG’s so important ? Because with a BLOG you’re going to reach more people and index higher in organic search.
Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, and 34% write product, service, and brand reviews. This is happening more and more because consumers trust each other a lot more than they trust advertisers messages but let’s also remember that people are not going to seek Bloggers advice on every product.
Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising. One of the key findings was that Bloggers cast an influential net with their audiences. Of respondents who visit or read blogs, 2-in-3 (65.5%) say a brand mention or promotion within context of the blog influences their purchasing decisions.
According to Technoratimedia sixty percent of brand marketers predict an average increase of 40 percent in social spend for 2013. Currently, the bulk of brands’ over- all digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their social budget, more than half goes to Facebook, followed by YouTube and Twitter, with the remaining 11 percent of their social spend going to blogs and influencers. Though blogs and influencers don’t get a large portion of brands’ digi- tal spend, they rank high with con- sumers for trust, popularity and influence. When making overall purchase decisions, for consumers, blogs trail only behind retail and brand sites.
I have three BLOGS and between the three have over 500,ooo readers a month. Blogging is a passion to me and I love to share what I learn and read via the Web. There are so many good blogs out there but there are also a lot of really bad ones. Here are some of the things hat I learned about blogging that seem to work. I would love to hear your feedback as well..
A lot of data is circulating about the importance of brand/corporate BLOGs but what a lot of people don’t realize is that just saying something on a BLOG does not make it true or interesting. Consumers are pressed for time today and unless you give them a good reason to listen to you they’re not going to waste their time reading sanitized content.