Five years ago, toy companies handed out 98 percent of their samples to TV stations, newspapers and magazines. Today 70 percent of those free samples go to bloggers and the number is rising.
According to Technoratimedia sixty percent of brand marketers predict an average increase of 40 percent in social spend for 2013. Currently, the bulk of brands’ over- all digital spend goes to display advertising, search and video, with spending on social, including influencer outreach, making up only 10 percent of their total digital spend. Within their [...]
I have three BLOGS and between the three have over 500,ooo readers a month. Blogging is a passion to me and I love to share what I learn and read via the Web. There are so many good blogs out there but there are also a lot of really bad ones. Here are some of [...]
28% of Fortune 500 companies (139) have public-facing corporate blogs this year, according to data from the University of Massachusetts at Dartmouth, released in August. This represents a 5% point increase from 23% in 2011 and 2010, and is up 75% from 2008, when just 16% of the Fortune 500 had public-facing blogs. 2 of the top 5 [...]
In May 2012, Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising. One of the key findings was that Bloggers cast an influential net with their [...]