According to a survey, the top three marketing challenges of respondents is “proving the ROI of marketing activities”, “collaborating between departments/offices” and “adapting to changing consumer behaviors”. While proving marketing ROI remains a top challenge, marketing departments are struggling to keep up to pace with changing consumer behaviors.
It’s time to bury the myth that social media marketing can actually help brands achieve their marketing goals. The “so called experts” should be called out and so should marketers who followed their foolish, self-promotional nonsense. Continue reading
Across industries, fully 81% of all customers attempt to take care of matters themselves before reaching out to a live representative. When a customer calls your customer service people need to be empowered to help them solve their problems, and solve them quickly.
Generation Z, who have grown up with a smartphone in their hand, is now on the cusp of adulthood. Technology is an essential tool that has blended seamlessly into their lives from the start. The digital world is all they have ever known. Brands need to adapt quickly to the values and attitudes of this generation if they expect to keep pace and remain relevant to this audience.
What business are you really in? If you’re not solving customers’ problems and your product focused you’re in the wrong business and you’re going to lose market share. Marketing Myopia is still relevant, but too many marketers are overwhelmed with data to focus on customer needs. Continue reading
A digital influencer is someone who has increased their social presence by creating content that engages audiences. They have the ability to affect opinions and change behaviors because they are trusted sources of information amongst their followers. So why don’t more brands reach out to them?
Marketers are quick to take aim at Boomers and Millennials when it comes to informing consumers on the latest trends. Increasingly, Generation X is left at the wayside. Yet Gen X is 81 million adults (35-54) and spend 29% of net worth dollars.
POST SUMMARY: Razorfish defines Always-On Marketing as data-driven, content-led experiences, delivered across channels and devices in real time. Very few businesses are equipped to compete in real time, and most struggle with the most basic technology and marketing programs. What’s driving the need to become an Always-On marketer? The pace of change and intensity of disruption is accelerating, fueled by an increase in socially connected people who are today’s mainstream. These consumers access brands multiple times per day — and spend more time online, on more devices and in more locations than ever before. Continue reading