Digital rewards first movers

In the past, when companies witnessed rising levels of uncertainty and volatility in their industry, a perfectly rational strategic response was to observe for a little while, letting others incur the costs of experimentation and then moving as the dust settled. Such an approach represented a bet on the company’s ability to “outexecute” competitors. In digital scrums, though, it is first movers and very fast followers that gain a huge advantage over their competitors. The reward? Three-year revenue growth (of over 12 percent), twice that of companies playing it safe with average reactions to digital competition.

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Private-label gained 0.7% in sales, while branded products decreased 0.3%

It appears consumers are rewarding those retailers who have placed an emphasis on promoting quality in addition to value as part of their private label offerings. In fact, just under 74% of Americans report they believe store brand products are a good alternative to name brands , suggesting “own brand” programs that are equally differentiated by experience as by pricepoint are finally closing any perceived quality gap between national brands, a recent Nielsen report revealed. Continue reading

Another reason why programmatic ads are a bad idea

It’s estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017 .Yet,, recent headlines and pronouncements by leading brand marketers highlight the significant limitations and potential pitfalls of programmatic.. Among other issues, this technology–driven ad buying process has resulted in notable,, image–sensitive ads for brands appearing within or alongside offensive rich media content, fake news,, as well as non–contextual and inappropriate online channels.

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Brands can’t ignore women

In 2005, in a historic first, women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power. ” Across the globe, women are faring better than men in employment trends. In Brazil and the U.S., for example, far more men than women are out of work. Even in higher education, women are “outpacing” men, achieving 140 bachelor degrees for every 100 that men attain.  From 1969 to 2000, the number of female graduates increased 157%, but the number of male graduates increased only 39%. As a result of such advances, women are gaining prominence in the global marketplace as new “economic powerhouses.”

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Focusing on customer retention is more profitable

A study, conducted by Bain & Company, along with the Harvard Business School, shows that, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” The study reveals some other notable facts about customer retention:

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