Online marketing is in trouble

Trouble-AheadMichael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter had fallen. We cannot be surprised if the same holds true for LinkedIn.”  This, coupled with the news that up to 90% of online ad metrics could be caused by BOTS and the double digit increase in ad blockers means online marketing is in trouble.

Continue reading “Online marketing is in trouble”

Put an end to “big data” and start Analytics 3.0

all-you-need-to-know-about-big-dataAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where are pretty much meaningless.  In fact I would suggest that big data is over-hyped and that the real gold for marketers is the use of analytics that help us better understand consumers and customers. Continue reading “Put an end to “big data” and start Analytics 3.0″

Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading “Mobile growing but PC’s still rule”

Metrics of online ads questionable at best

713644918_reality_check_xlargeIn recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees only part of an ad on his screen, for a fraction of a second, how much should the advertiser pay? The Media Rating Council (MRC), which sets the rules for audience measurement, now considers a display ad “viewable” if a consumer can see half of it for at least one second. Continue reading “Metrics of online ads questionable at best”

Desktop PC's rule web surfing time

Desktop PC’s rule web surfing time

ooopsWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period. The digital media pie continues to get bigger and Americans engage with screens during more occasions throughout the day than ever before.

Continue reading “Desktop PC’s rule web surfing time”

Consumers perceive social media as intrusive

myth-v-truthTwo nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social media as intrusive. In addition, the survey among senior marketing executives reveals that many believe the data generated by social media analytics is not yet actionable. Continue reading “Consumers perceive social media as intrusive”