Put an end to “big data” and start Analytics 3.0

all-you-need-to-know-about-big-dataAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where are pretty much meaningless.  In fact I would suggest that big data is over-hyped and that the real gold for marketers is the use of analytics that help us better understand consumers and customers. Continue reading »

Desktop PC’s rule web surfing time

ooopsWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period. The digital media pie continues to get bigger and Americans engage with screens during more occasions throughout the day than ever before.

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Consumers perceive social media as intrusive

myth-v-truthTwo nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social media as intrusive. In addition, the survey among senior marketing executives reveals that many believe the data generated by social media analytics is not yet actionable. Continue reading »

Web Analytics 3.0 mind-set and strategy

More and more I am reading that marketers are demanding more accountability from digital marketing which is ironic because there are already a lot of ways to measure everything you do online.   However the Web Analytics 3.0 mind-set and strategy call for robust qualitative and quantitative analysis in your web analytics approach with specific goals: to understand the customer experience explicitly and to then influence customer behavior on your site.  It also calls for people who understand online behavior and can turn online marketing into a business driver. Continue reading »

Adblocking software increasing dramatically

screenshot_244In Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You would think that consumers don’t want to see ads as they surf the Web.

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Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading »

Where are all the really good marketers?

where-are-youDid you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.  What’s next? Continue reading »

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