A Contrarian's View of Marketing, Media and Branding
It seems that every year there is a new buzzword for marketers. Last year it was engagement and this year the buzzword is big data. However big data doesn’t mean a damn thing unless the it’s the right data and marketers can improve marketing ROI. What is really missing in all the talk about big [...]
The good news for marketers is that facebook is rolling out a lot of great new analytic tools. The not so good news is that the marketing community is still very much divided on the value of faceook likes and for good reason. If marketing data is the new currency for marketers than analytics is [...]
Finally marketers are coming to the realization that social media marketing is not the magic key that is going to lead to more sales and profits. While some would like to say that there is a science to measuring ROI which requires money to do a lot of brand people know that they live or [...]
78% of marketers in Europe didn’t feel they didn’t have a “complete and up-to-date view on how much they are investing in, managing and delivering social media campaigns”. That number is probably the same here yet we have seen research that indicates that a lot of marketers are going to increase their social media marketing [...]
A marketer’s objective is to reach people – not screens – in order to build awareness of their products, generate demand, and ultimately drive sales. Progress against these objectives can only be understood through the lens of consumer behavior, which server-centric metrics like ad impressions or cookie counts alone do not sufficiently address. This is [...]
It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not executing in real-time. It appears that this digital divide is due, in large part, to two key challenges observed in this research, namely: Overwhelming Complexity [...]
Yesterday I had a long talk with a CPG senior executive about marketing. One of his biggest complaints was “why in the hell should I care about Facebook’s or Twitter’s sales forecast ? What does that have to do with MY business ?”. He explained that while they are using social media he is still [...]
According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new product for the first time, and the most effective methods are: consumer reviews and articles, free shipping, and free samples. They look for this content [...]
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
If the reality is that your M L R teams are limiting your digital marketing you can either fold up and work within their confined thinking or you can be a change agent to win them over. The choice is yours..
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.”
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