Category Archives: Advertising

IAB on ad blockers: Good research or biased?

adblockersAd blockers are appearing everywhere and are now available for desktop as well as mobile browsers.  The IAB recently conducted research and according to their report consumers would be willing to delete ad blockers if advertisers could “assure users of site safety: Provide guarantees that site and ads are secure, malware and virus-free, and won’t slow down browsing”.  Uh, No. Continue reading

Transparency a brand imperative (Native Advertising)

OLYMPUS DIGITAL CAMERAAccording to Forrester  native advertising is  “any form of paid or sponsored content that directly and transparently contributes to the experience of the site or platform where it appears, by aligning with the format, context or purpose of that site or platform’s editorial content.  “At the end of the day we’re all trying to make money,” said Jon Carmen, senior VP-operations at native ad-tech vendor Adiant. Mr. Carmen argued that publishers are operating in difficult economic conditions and content-based ads might help.  But what about consumers, don’t they count ? Continue reading

Online marketing is in trouble

Trouble-AheadMichael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter had fallen. We cannot be surprised if the same holds true for LinkedIn.”  This, coupled with the news that up to 90% of online ad metrics could be caused by BOTS and the double digit increase in ad blockers means online marketing is in trouble.

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