Disconnect between awareness and conversion

Disconnect1How many brands are you aware of (know about)? Now how many of those brands are in your home or pantry?  I am aware of a lot of brands from Mercedes to Dell but I rarely become a customer unless those brands deliver a superior brand experience from start (consideration) thru purchase. Continue reading »

How advertisers ruined TV

old-television1Mobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced video users with as many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content on more than weekly basis. Continue reading »

Your marketing sucks

172a0f5f40cfbf8172a21ca36eebThree quarters of marketing strategies and ad campaigns under-performed during 2014 as new research claims they failed to deliver the positive business results – increased sales, greater market share, sales prospects or conversions – that management had expected. This is news? Continue reading »

Social media is sooo over

over social mediaFred Wilson says “the social media phase of the Internet ended” in 2014.  In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson.  “Messaging is the new social media Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.” Continue reading »

Digital Advertising

Targeted-Online-AdvertisingWhile traditional media such as television currently maintain a sizable lead in expenditures, forecasts indicate that digital-ad spending is closing the gap, growing from $32 billion in 2011 to $60 billion (80 percent of TV- advertising total) by 2017.1 And mobile-ad spending alone will account for 45 percent of all digital outlays by 2017. Continue reading »

Why consumers are turning away from TV

Survey-Reveals-People-Are-Turning-Away-From-Pay-TV-Subscriptions-300x224A close friend of mine was in the are doing so research with consumers on their TV viewing habits and wanted to learn more about why people are turning off from broadcast TV and are instead streaming shows.  The conversations I heard made a lot of sense and if true it surely will lead to the death of broadcast TV. Continue reading »

When it comes to social media, forget the stats

Common-Sense-social-mediaEveryday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site.  However, marketers need to loose their love of numbers and focus on what’s really important to consumers. Continue reading »

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