There is no doubt that we live in a politically polarizing environment which has become worse under the current administration. Some brands have taken a stand and in the process, they have been crucified on social media and other media. Should brands take a stand and speak up at injustices or should they not take sides. Continue reading
Despite the overall decline, two-thirds of CMOs plan to increase investment in digital advertising, while traditional media faces budget losses. The shift to digital away from traditional media reflects changing media consumption habits of target audiences to focus on Millennial’s and ignore Boomers. Stupidity at its peak!
Despite all the fake news on Facebook their revenue, from ads, is still increasing. It’s time, however, to admit that Facebook is just a media company, and as such should be regulated as any other media company despite their attempt at secrecy and Zuckerberg’s refusal to acknowledge the reality of what Facebook has become. Continue reading
According to a Nielsen Catalina study the most important element of any ad is…creative. However, you should remember that TV commercials that “entertain us” might have great recall, but won’t necessarily turn your prospects into customers.
Advertisers have long had strict rules about the placement of their brands. But the evolution of the automated digital ad business, including that of Facebook, Twitter and Google, has led to some distasteful situations for advertisers, including the placement of hundreds of their banner ads — including those of politicians — atop jihadi videos on YouTube. Oooops. Continue reading
It’s estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017 .Yet,, recent headlines and pronouncements by leading brand marketers highlight the significant limitations and potential pitfalls of programmatic.. Among other issues, this technology–driven ad buying process has resulted in notable,, image–sensitive ads for brands appearing within or alongside offensive rich media content, fake news,, as well as non–contextual and inappropriate online channels.
Today’s online ads are not about getting in front of as many people as you can, they are about getting relevant ads in front of highly targeted people. Programmatic buying usually produces pretty low engagement rates. Standard display advertising ads bought programmatically have very low CTR’s, about 0.18% of standard media, according to Google’s analysis. In other words, you get what you pay for. If you want cheap ads, you can expect very little in terms of effectiveness. Continue reading