Category Archives: Advertising

TV still rules time for consumers

woman TVFor consumers, having content options is no longer a luxury, but an imperative.  But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting with ALL choices ALL of the time. In fact, according to the second quarter Nielsen Total Audience Report, behaviors and usage are unique to the device being used. Consumers still spend most of their time on traditional platforms , but they also look to explore the wide range of content channels made available by new media.

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92% ignore at least one type of ad

online advertising relevancePOST SUMMARY: Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T elevision – 37% Radio – 36% Newspaper – 35%.  The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads. Continue reading

IAB on ad blockers: Good research or biased?

adblockersAd blockers are appearing everywhere and are now available for desktop as well as mobile browsers.  The IAB recently conducted research and according to their report consumers would be willing to delete ad blockers if advertisers could “assure users of site safety: Provide guarantees that site and ads are secure, malware and virus-free, and won’t slow down browsing”.  Uh, No. Continue reading