Today, it’s not enough to watch the Biggest Game in Football, 78% of consumers also engage in social media while watching. The number one activity is to talk about the commercials, but does that really translate into the objective of advertising? Continue reading
White Ops has exposed the largest and most pro table ad fraud operation to strike digital advertising to date. Russian cybercriminals are siphoning millions of advertising dollars per day away from U.S. media companies and the biggest U.S. brand name advertisers in the single most pro table bot operation discovered to date.
As marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance is the holy grail of a successful campaign. In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact, and Nielsen reveals that trust in online advertising is increasing. While earned advertising in the form of word-of-mouth recommendations from friends and family continued to be the most influential source among 84 percent of global respondents to a Nielsen online survey, owned advertising on branded websites was the second most trusted format in 2013, a rise from fourth-place ranking in 2007. Continue reading
74% of marketers prioritize social media in their top five launch communication channels. Almost all marketers view social media as a crucial channel for a new product launch.
A report in September from the nonprofit ChangeAdvertising.org found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes — embed widgets from so-called content-recommendation companies. These “teasers” often have titles like “famous last word of celebrities” and require users to click several pages to get stories thus being exposed to more ads. It’s an insult to readers and a clear indication that they don’t understand users are in control not them. Continue reading
If a site tells me to turn off my ad blocker to keep reading I leave the site. Ad blockers are becoming main stream because consumers don’t want to be interrupted with irrelevant ads while using the Internet, but content publishers don’t seem to understand that users rule, not them. Continue reading
According to Adobe Digital Insights U.S. share of traffic from display has decreased by -32% and globally, monthly active desktop ad-blockers is up 4x since 2013 to 220M. So then why are so many brands planning increases in digital spending? Continue reading
For consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting with ALL choices ALL of the time. In fact, according to the second quarter Nielsen Total Audience Report, behaviors and usage are unique to the device being used. Consumers still spend most of their time on traditional platforms , but they also look to explore the wide range of content channels made available by new media.