Advertising

Bad brands kill good ideas

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy.  This is another reason why so much content fails on websites and in ads.  Remember that a lot of people scan the Internet they don’t read unless you capture their attention. Continue reading »

Desktop PC’s rule web surfing time

ooopsWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period. The digital media pie continues to get bigger and Americans engage with screens during more occasions throughout the day than ever before.

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Response to online ads is often not a click

onlineadsurveyFrom the choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING comes this great take away :  response to ads is often not a click,  56% of online response to ads is made through search or browsing, while only 44% of consumers respond to ads by clicking on the ad. These non-click responses can lag days behind the ad impression and retargeting ads are not always on target as only 2% of respondents had made a purchase because of retargeting ads. On the other hand, 44% of consumers were negatively affected by high frequency retargeting ads.  Continue reading »

How brands killed social media marketing

large_8560618867 Mike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It’s the opposite of connecting or listening — it’s once again broadcasting.”  He couldn’t be more right and we have brands and agencies to thank for the this demise. Continue reading »

Adblocking software increasing dramatically

screenshot_244In Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You would think that consumers don’t want to see ads as they surf the Web.

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Women make a majority of brand purchase decisions

consumer-behavior-research-case-studyWhen it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not buy a particular product or service,” – up significantly from September 2008.  In addition, 54% agree “I feel it is my responsibility to help friends and family make smart purchase decisions.” Women today are consumers, broadcasters, and amplifiers of ideas in the marketplace; expect these recommendation and word‐ of‐mouth dynamics to continue intensifying. Continue reading »

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