A Contrarian's View of Marketing, Media and Branding
A number of companies are trying to better pinpoint mobile users’ online activity with new software and techniques they say could help advertisers track users across devices, but the key question is do people really want to be tracked and bombarded with ads ? The latest technology would ensure that ads follow you from [...]
The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR. On top of this up to 10% of all ads appear in positions that make it unlikely they were seen by human eyes, Google noted in a blog post on Friday. Is display advertising that bad or is it that [...]
With such a glut of impressions from all media and the number of impressions with which people are bombarded with every day, ad impressions don’t matter anymore. It’s an arcane notion that’s a holdover from a time when there wasn’t as much media. There’s a big difference between seeing an ad on a page of [...]
As someone who uses Twitter as an RSS feeder I have to say that some of the ads on Twitter have gained my attention. They have gained my attention because they are relevant to me and because they are only 140 characters long. I have always believed that relevant ads will gain the attention of [...]
According to Click Z; A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. IAB officials say that moving 15 percent of a firm’s TV spending dollars to digital ads can increase the reach of consumer-packaged goods (CPG) by over 3 percent in the 18 [...]
So, you loved the Budweiser commercial with the colt who grows up to be a Budweiser horse ? I did too but let me ask you the truth: are you going to drink Budweiser because of that spot ? According to Twitter last night the answer last night was “no”. What I saw from the [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ?
Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit our own needs or perceptions, and also the ability to “broadcast” them to other potential prospects and customers well ahead of our own attempts to [...]
People love to attack the frontrunner and they are lining up to take pot shots at Apple’s even though the profits on Apple’s business is more than most PC makers sales. But there are some key lessons here from the decline in Apple’s stock and we can all learn these valuable real time lessons if [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
dick cheney "smiling"
It’s been said that Millennials want to change the workplace and I can see why. It’s more important to know that you left your mark on a business and actually did something than to come in everyday and just do “work”. If an executive in your company says he wants change beware that when you start to implement change he will be there to have your back.
Stephen cannot have hit the nail on the head more soundly but social media “experts” and social media analysts who have never developed or implemented a social media marketing program would have you believe otherwise. A comment on this BLOG by a reader said something which stroke a chord with me; “you can have all the data you want but if you don’t use common sense with your marketing...
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