If a site tells me to turn off my ad blocker to keep reading I leave the site. Ad blockers are becoming main stream because consumers don’t want to be interrupted with irrelevant ads while using the Internet, but content publishers don’t seem to understand that users rule, not them. Continue reading
According to Adobe Digital Insights U.S. share of traffic from display has decreased by -32% and globally, monthly active desktop ad-blockers is up 4x since 2013 to 220M. So then why are so many brands planning increases in digital spending? Continue reading
For consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting with ALL choices ALL of the time. In fact, according to the second quarter Nielsen Total Audience Report, behaviors and usage are unique to the device being used. Consumers still spend most of their time on traditional platforms , but they also look to explore the wide range of content channels made available by new media.
Are digital ads going to overtake Tv in terms of dollars? I doubt it and shame on brands and marketers that are falling into the trap of following sheep and doing what others are doing because it’s a waste of money.
POST SUMMARY: Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T elevision – 37% Radio – 36% Newspaper – 35%. The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads. Continue reading
Here we go again. The so called, self-appointed, experts are telling us that TV advertising is as dead and that you’re better moving ad dollars to digital. That folks, is pure BS. Continue reading
According to the Wall Street Journal “Procter & Gamble Co., the biggest advertising spender in the world, will move away from advertising on Facebook Inc. that targets specific consumers after deciding the practice has limited effectiveness”. OMG Facebooks ads ineffective?! What is this world coming to? Continue reading
Ad blockers are appearing everywhere and are now available for desktop as well as mobile browsers. The IAB recently conducted research and according to their report consumers would be willing to delete ad blockers if advertisers could “assure users of site safety: Provide guarantees that site and ads are secure, malware and virus-free, and won’t slow down browsing”. Uh, No. Continue reading