Advertising

Digital Advertising

Targeted-Online-AdvertisingWhile traditional media such as television currently maintain a sizable lead in expenditures, forecasts indicate that digital-ad spending is closing the gap, growing from $32 billion in 2011 to $60 billion (80 percent of TV- advertising total) by 2017.1 And mobile-ad spending alone will account for 45 percent of all digital outlays by 2017. Continue reading »

Why consumers are turning away from TV

Survey-Reveals-People-Are-Turning-Away-From-Pay-TV-Subscriptions-300x224A close friend of mine was in the are doing so research with consumers on their TV viewing habits and wanted to learn more about why people are turning off from broadcast TV and are instead streaming shows.  The conversations I heard made a lot of sense and if true it surely will lead to the death of broadcast TV. Continue reading »

When it comes to social media, forget the stats

Common-Sense-social-mediaEveryday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site.  However, marketers need to loose their love of numbers and focus on what’s really important to consumers. Continue reading »

The business of marketing has to change

Time for Change - ClockIt should come as no surprise to anyone that senior management is demanding more accountability from marketers.  Even though, for some companies, profits are at record levels other brands are struggling to get and keep fickle consumers.  Marketing, at its heart, is still about getting consumers to purchase your product.  What has changed is that consumers have too many devices and have the attention span of someone with a severe case of ADD. Continue reading »

Marketing Truisms

truism-04-beda-achermannThere are those that would have you believe that marketing has changed dramatically and for some products that may be true, but don’t believe the social media experts and agencies that would have you believe that you need their help to get it right.  Here is a list of marketing truisms based on reality, not a sales pitch…
Continue reading »

Advertising is NOT dead

notdeadOK, I’m a new media person and love digital marketing, but let’s make one thing clear “traditional advertising is not dead”.  While more brands are shifting dollars to digital they may be making a huge mistake as consumers just don’t have time to go to every website that strikes their interest. Continue reading »

Traditional advertising doesn’t translate to mobile devices

Worldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive.  So why are so many brands, media agencies and marketers giving so little thought to how mobile ads work and how to engage users ?  According to Business WeekTraditional advertising doesn’t translate to mobile devices, and companies are still struggling to come up with effective strategies.” Continue reading »

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