Fred Wilson says “the social media phase of the Internet ended” in 2014. In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson. “Messaging is the new social media … Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.” Continue reading “Social media is sooo over”
96% of consumers acknowledge having received mistargeted promotional information and 94% have taken steps to break off communication, including automatically deleting emails, unsubscribing from lists and never visiting the site again. In short, consumers don’t like offers they consider irrelevant to their interests and needs. Continue reading “Consumers to brands: Stop irrelevant ads!”
In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees only part of an ad on his screen, for a fraction of a second, how much should the advertiser pay? The Media Rating Council (MRC), which sets the rules for audience measurement, now considers a display ad “viewable” if a consumer can see half of it for at least one second. Continue reading “Metrics of online ads questionable at best”
I can’t get no, I can’t get no satisfaction;
When I’m drivin‘ in my car
And that man comes on the radio
And he’s tellin‘ me more and more
About some useless information
Supposed to fire my imagination
Actually, today’s consumers CAN and ARE getting satisfaction with brands that let them down and interfere with their lives, yet some marketers just don’t understand the balance of power has shifted. Continue reading “Consumers CAN get satisfaction!”
Via HBR: As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?
A lot of advertisers blew a lot of money on Super Bowl ads yesterday clearly showing that the ad industry is broken and that agencies can still talk marketers into wasting money. Continue reading “The ad industry is woefully broken”
If you watched the NFL playoffs, how many of those commercials actually made you want to buy the product advertised? The ad industry continues on a path towards irrelevance as brands fund ads that do nothing but pay the agencies for their time. Continue reading “Commercials are meant to sell, not entertain”
- The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a substantial margin. As an advertiser, it is critical to be present across many digital platforms in order to engage this audience. Online video, search, and social networks build upon each other.