Here we go again. The so called, self-appointed, experts are telling us that TV advertising is as dead and that you’re better moving ad dollars to digital. That folks, is pure BS. Continue reading
According to the Wall Street Journal “Procter & Gamble Co., the biggest advertising spender in the world, will move away from advertising on Facebook Inc. that targets specific consumers after deciding the practice has limited effectiveness”. OMG Facebooks ads ineffective?! What is this world coming to? Continue reading
Ad blockers are appearing everywhere and are now available for desktop as well as mobile browsers. The IAB recently conducted research and according to their report consumers would be willing to delete ad blockers if advertisers could “assure users of site safety: Provide guarantees that site and ads are secure, malware and virus-free, and won’t slow down browsing”. Uh, No. Continue reading
Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience? Continue reading
Consumers are downloading Ad Block software in droves and more and more TV viewers are time shifting rather than sit through commercials yet the ad industry, with trade magazines like Adweek and Ad Age, still talk about the most buzzworthy spots as if that buzz is going to translate into sales. Continue reading
In a pilot study examining how marketers feel about their agencies, Advertiser Perceptions, a unit of Perceptions Group, found that 58% of respondents said they plan to review their agencies in the next 12 months. I would have thought it would have been higher. Continue reading
According to Forrester native advertising is “any form of paid or sponsored content that directly and transparently contributes to the experience of the site or platform where it appears, by aligning with the format, context or purpose of that site or platform’s editorial content. “At the end of the day we’re all trying to make money,” said Jon Carmen, senior VP-operations at native ad-tech vendor Adiant. Mr. Carmen argued that publishers are operating in difficult economic conditions and content-based ads might help. But what about consumers, don’t they count ? Continue reading
Michael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter had fallen. We cannot be surprised if the same holds true for LinkedIn.” This, coupled with the news that up to 90% of online ad metrics could be caused by BOTS and the double digit increase in ad blockers means online marketing is in trouble.