Category Archives: Advertising

Pepsi pulls ad after social media outrage

Pepsi has pulled an ad featuring Kendall Jenner a day after it debuted. “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” Ooops!! Continue reading

Online advertising fraud out of control

Financial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences the level of click fraud has brands asking if online ads are really worth the money.

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Are search ads really effective?

Are search  ads a waste of money? This isn’t to say that big brands should never invest in search advertising, but they should bear in mind that search ads work best when they alert consumers to something they’re not already aware of.  For instance, Gap might forgo search ads that would pop up when users search the company’s name or its best-known categories, such as jeans, and instead pay to appear in results for categories it isn’t commonly associated with, such as shoes. Continue reading

Advertising: TV or digital?

The average adult consumed 2,295 minutes of video a week . Here’s how they consumed it by device: Live TV – 84%, Time shifted TV (DVR) – 9%, Multi-media device (Roku, Apple TV, or any other gizmo attached to a TV) – 3%, Video on a PC – 4%, Video on a SmartPhone – less than 1%. But do ads on TV work or should you focus on digital? Continue reading