Category Archives: Advertising

Another nail in the coffin for programmatic ads?

Advertisers have long had strict rules about the placement of their brands. But the evolution of the automated digital ad business, including that of Facebook, Twitter and Google, has led to some distasteful situations for advertisers, including the placement of hundreds of their banner ads — including those of politicians — atop jihadi videos on YouTube.  Oooops. Continue reading

Another reason why programmatic ads are a bad idea

It’s estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017 .Yet,, recent headlines and pronouncements by leading brand marketers highlight the significant limitations and potential pitfalls of programmatic.. Among other issues, this technology–driven ad buying process has resulted in notable,, image–sensitive ads for brands appearing within or alongside offensive rich media content, fake news,, as well as non–contextual and inappropriate online channels.

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Why you should rethink programmatic ad buying

Today’s online ads are not about getting in front of as many people as you can, they are about getting relevant ads in front of highly targeted people. Programmatic buying usually produces pretty low engagement ratesStandard display advertising ads bought programmatically have very low CTR’s, about 0.18% of standard media, according to Google’s analysis. In other words, you get what you pay for. If you want cheap ads, you can expect very little in terms of effectiveness. Continue reading

92% ignore at least one type of ad

online advertising relevancePOST SUMMARY: Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T elevision – 37% Radio – 36% Newspaper – 35%.  The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads. Continue reading

Content providers don’t understand the Internet

unknownA report from the nonprofit ChangeAdvertising.org found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes — embed widgets from so-called content-recommendation companies .  These “teasers” often have titles like “famous last word of celebrities” and require users to click several pages to get stories thus being exposed to more ads.  It’s an insult to readers and a clear indication that they don’t understand users are in control not them. Continue reading