Transparency a brand imperative (Native Advertising)

OLYMPUS DIGITAL CAMERAAccording to Forrester  native advertising is  “any form of paid or sponsored content that directly and transparently contributes to the experience of the site or platform where it appears, by aligning with the format, context or purpose of that site or platform’s editorial content.  “At the end of the day we’re all trying to make money,” said Jon Carmen, senior VP-operations at native ad-tech vendor Adiant. Mr. Carmen argued that publishers are operating in difficult economic conditions and content-based ads might help.  But what about consumers, don’t they count ? Continue reading “Transparency a brand imperative (Native Advertising)”

Online marketing is in trouble

Trouble-AheadMichael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter had fallen. We cannot be surprised if the same holds true for LinkedIn.”  This, coupled with the news that up to 90% of online ad metrics could be caused by BOTS and the double digit increase in ad blockers means online marketing is in trouble.

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Ad Agencies caught while billing record dollars

Ad Agencies caught while billing record dollars

1413410369-hire-right-google-adwords-ad-agencyAn eight-month probe by a marketing trade group revealed that ad agencies in the U.S. are accepting rebates from media companies.  The Association of National Advertisers found that media companies are using rebates to reward ad agencies for buying a certain amount of advertising time or space on behalf of their clients, the people said. The group found that the practice was widespread within the sample it studied.  This comes at the same time that ad agencies are reporting record billings.  Ooops! Continue reading “Ad Agencies caught while billing record dollars”