Very few brands are willing to put in the effort to achieve online ad success and it shows in the poor metrics. Too many just repurpose print ads or use the same ads that have been used before without any thought to increasing performance. Continue reading
Click fraud, bad metrics, and BOT’s are all leading a lot of marketers to question the effectiveness of Internet advertising but the that maybe the wrong message. What it should be screaming is that marketers need to put as much effort in developing online ads as they do offline ads if not more. Continue reading
Pepsi has pulled an ad featuring Kendall Jenner a day after it debuted. “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” Ooops!! Continue reading
Advertisers are screaming bloody murder. First, it was click fraud, now it’s ads appearing on hate speech videos on YouTube and Breitbart. More and more I am hearing from clients who are fed up with online ads and it shows no signs of letting up. Continue reading
Financial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences the level of click fraud has brands asking if online ads are really worth the money.
Are search ads a waste of money? This isn’t to say that big brands should never invest in search advertising, but they should bear in mind that search ads work best when they alert consumers to something they’re not already aware of. For instance, Gap might forgo search ads that would pop up when users search the company’s name or its best-known categories, such as jeans, and instead pay to appear in results for categories it isn’t commonly associated with, such as shoes. Continue reading
It’s hard to believe that so many pseudo social media experts are still out there spreading bullshit like water. Any marketer that believes that social media marketing is still relevant needs to go back to school. Continue reading
The average adult consumed 2,295 minutes of video a week . Here’s how they consumed it by device: Live TV – 84%, Time shifted TV (DVR) – 9%, Multi-media device (Roku, Apple TV, or any other gizmo attached to a TV) – 3%, Video on a PC – 4%, Video on a SmartPhone – less than 1%. But do ads on TV work or should you focus on digital? Continue reading