richmeyer

Why Oreo’s Social Media Strategy Works

oreo-superimportanttest-1-e1414684587279The Influence Marketing Group recently posted an article entitled “Why Brands Should Stop Idolizing Oreo’s Social Media Strategy”.  One of their key points is that “consumers are longing for permanence. In a fast paced world where pithy 140 character observations are almost instantly forgotten or even ignored in the first place, consumers don’t want more disappearing content.”  I would argue that in todays information overload world consumers don’t have the time to remember your social media marketing and that social media is needed to keep the momentum of your marketing moving forward. Continue reading »

Marketers: Please think first

think firstIt’s being reported that a lot of users are getting their news from social media feeds.  While it’s always good to be updated on breaking stories the validity of the stories should be questioned especially since most people scan the Web rather than reading in stories in depth.  Here are a couple of examples… Continue reading »

Is content really king?

Blog-images-FINAL460X460_your-content-marketing-sucksKevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering questions no one asked you because it looks like search fodder isn’t a path to engagement glory.”  While good content is essential to keep visitors on your site one still has to ask the hard question “how are consumers supposed to read all this content?” Continue reading »

The “New Economy” Customer

The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent personnel or bad customer service. You must earn their trust, deliver value and ensure that your offering matches their needs.  Continue reading »

The disconnect between agencies and clients

screenshot_53Clients are keenly aware that – from strategy to customer experience to reputation management –their success is intricately tied to their ability to create engaging and meaningful experiences across whatever platforms make the most sense for their brand.
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The fundamental component driving consumer spending income

newretailThe decline of the U.S. middle class has corporate America and Wall Street scared. And nobody is more frightened than America’s biggest retailers.   More than five years after the end of the Great Recession—August 2014—retail spending per person had finally reached its prerecession level.  The culprit is low wages and income growth for the middle class. Median household income in 2013 stood 8 percentage points below its 2007 prerecession level. The simple fact of the matter is that when households do not have money, retailers do not have customers.

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