Author Archives: richmeyer

About richmeyer

Creative, passionate digital marketing professional with over 15 years of distinguished performance in consumer packaged goods and healthcare online marketing. Broad-based background encompasses exceptional business skills and a commitment to brand marketing objectives within highly competitive and rapidly changing marketplaces. Proactive manager, team builder, teacher and marketing strategist with the proven ability to win over key organizational influencers. Recognized for developing ground breaking, customer focused marketing initiatives with the proven ability to face challenges head-on and execute sound marketing decisions.

CPG brands: Out of touch with consumers

So why are so many consumer packaged goods brands in trouble?  Just watch their TV commercials for a good idea.  A cereal maker, trying to tell us their cereal is healthy because it’s non GMO despite the fact that there is enough sugar in a box to put us all in shock. How about Hershey’s advertising their sugar bomb sandwich with marshmallows and graham cookies?  You would think that with all their data they would know better. Continue reading

Marketers obsession with numbers

If I had to sum up a theme for new marketing it would be “quality over quantity”.  Too many marketers are still obsessed with numbers especially numbers that don’t mean a whole lot like impressions, reach, frequency and number of people that like your brand on Facebook.  Now don’t get me wrong Facebook has a substantial number of users but I would rather have 10 people on Twitter who talked with me than 100 on Facebook who “liked” me. Continue reading

Are brands still relevant in CPG?

According to CNBC “shoppers are increasingly shunning the center of grocery stores and hugging the perimeter as they trade packaged food for fresh food. That’s bad news for an industry that’s already struggling Packaged food sales have declined, and earnings have disappointed. Some companies have cut jobs and shuttered factories”. Continue reading