The good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time. The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to.
While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population and control a full 70 percent of the disposable income. By 2050, there will be 161 million 50-plus consumers, a 63 percent increase over 2010. Globally, the spending power of consumers age 60 and older will hit $15 trillion by the end of this decade, up from $8 trillion in 2010, according to research from Euromonitor.
How many times have you heard the expression “we need a deck…” ? This usually means countless hours of working on a Power Point presentation that is likely to be edited and reedited wasting your time while consumers and customers pass on your brand because you’re too busy creating a presentation. I have been in Power Point hell creating decks as long as 80 pages and it’s not fun. The worst seems to be when someone in the process decides to remove key data or insights. Here are some suggestions to market your Power Point internally and get your audience to come to the conclusions you want them to come to.
Mom Central Consulting surveyed over 900 Moms to understand the power of peer influence. From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom!
By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced its CEO. At the same time social media “experts” are trying to save what little credibility they have left talking about Snapchat and Instagram. If your brand has ramped up social media marketing, then you are drinking the Kool-Aid.
Most responsible businesses need a full-fledged social media strategy. To effectively leverage social media, shelve any assumptions or conventional wisdom you’ve heeded about online networks, websites and social media tools. Tap into your inner renegade. The connections that social media provide are much more meaningful than the spot- impressions you purchase on traditional media.