No, TV budgets won’t be shifting to social

bullshiteMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV. Really? Even as more and more data indicates consumers don’t want marketers in their social media? Continue reading “No, TV budgets won’t be shifting to social”

Beware of self-promotional experts

self-pramotionGary Vaynerchuk had built quite a following but there are some smart people who understand that his success is more promotional than reality.  As a friend of mine recently said about Mr Vaynerchuk “Step 1: Have a family that has made a lot of money in the wine business. Step 2: Get a Twitter account. Step 3: Go out and promote yourself as a “thought-leader” who “works for the love, not for the money” because, you know, Step 1. Continue reading “Beware of self-promotional experts”

What you know about online users is wrong

know is wrongAs much as 85 percent of video views happen ,on facebook, with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent.

Continue reading “What you know about online users is wrong”