Author Archives: richmeyer

About richmeyer

Creative, passionate digital marketing professional with over 15 years of distinguished performance in consumer packaged goods and healthcare online marketing. Broad-based background encompasses exceptional business skills and a commitment to brand marketing objectives within highly competitive and rapidly changing marketplaces. Proactive manager, team builder, teacher and marketing strategist with the proven ability to win over key organizational influencers. Recognized for developing ground breaking, customer focused marketing initiatives with the proven ability to face challenges head-on and execute sound marketing decisions.

9 Out of 10 Shoppers Make Impulse Purchases

With all the hype around social media and digital marketing what we are learning now is that POP displays and things like packaging can still lead to conversion.  Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still buy items not on their list. Continue reading

Are brands really relevant today?

irreleIt seems that over the last few years, with the rise of social media, branding is being redefined over and over.  While some brands do very well (Apple, Trek Bikes, Subaru,Starbucks) other brands are struggling to stay relevant to empowered consumers. So what does it take for a brand to stay relevant today? Continue reading

Do consumers trust advertising ?

As marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance is the holy grail of a successful campaign. In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact, and Nielsen reveals that trust in online advertising is increasing. While earned advertising in the form of word-of-mouth recommendations from friends and family continued to be the most influential source among 84 percent of global respondents to a Nielsen online survey, owned advertising on branded websites was the second most trusted format in 2013, a rise from fourth-place ranking in 2007. Continue reading