Author Archives: richmeyer

About richmeyer

Creative, passionate digital marketing professional with over 15 years of distinguished performance in consumer packaged goods and healthcare online marketing. Broad-based background encompasses exceptional business skills and a commitment to brand marketing objectives within highly competitive and rapidly changing marketplaces. Proactive manager, team builder, teacher and marketing strategist with the proven ability to win over key organizational influencers. Recognized for developing ground breaking, customer focused marketing initiatives with the proven ability to face challenges head-on and execute sound marketing decisions.

Advertising: TV or digital?

The average adult consumed 2,295 minutes of video a week . Here’s how they consumed it by device: Live TV – 84%, Time shifted TV (DVR) – 9%, Multi-media device (Roku, Apple TV, or any other gizmo attached to a TV) – 3%, Video on a PC – 4%, Video on a SmartPhone – less than 1%. But do ads on TV work or should you focus on digital? Continue reading

What’s important to consumers? The brand experience

After years of disruptive change that has lead to better informed, more empowered consumers, it has become more difficult than ever for brands to control customer perception with traditional marketing. There is a shift from trying to get new customers to ensuring that your brand experience is a good one.

Continue reading

When does spending $5 million on the Super Bowl make sense for brands?

The Super Bowl is a great advertising opportunity.  The 2017 Super Bowl’s audience will be at least 110 million viewers. In terms of cultural reach, football’s championship game is twice the size of the biggest blockbuster. However, surveys of Super Bowl audiences have found that between 80 and 90 percent of the ads wash over audiences and don’t make them any more likely to buy the product on display. Continue reading

Advertising to Generation Z

Generation Z, who have grown up with a smartphone in their hand, is now on the cusp of adulthood. Technology is an essential tool that has blended seamlessly into their lives from the start. The digital world is all they have ever known. Brands need to adapt quickly to the values and attitudes of this generation if they expect to keep pace and remain relevant to this audience.

Continue reading

Forget social media, it’s branded websites

your-name-dot.com_Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand’s or product’s website (19%) to someone in the past month, while 15% have forwarded a link to a brand’s or product’s video.  Surprised ?  Where do you think consumers are going to turn when they eant information on your brand or product?  If you answered Facebook you don’t get ice cream after dinner today. Continue reading