Extravagance is over

A funny thing happened while I was on my bike ride yesterday.  I was taking a break and watched as two Bentley’s drove by.  Rather than feel envious all I could think was “what a waste of money” when another rider sitting next to me said “what kind of ass would spend that much money on a car?”.  The era of symbols of extravagance maybe coming to an end. Continue reading “Extravagance is over”

Why there is no such thing as social media marketing

It’s about time that marketers understand something:consumers don’t want to marketed to”.  They are sick of commercials, sick of ads on mobile devices and they wield a lot of power holding brands accountable for bad marketing, ads and products. Continue reading “Why there is no such thing as social media marketing”

The bottom line truths around social media marketing

Marketers have always been trained to “follow the numbers” but in some case that logic doesn’t apply to marketing today.  If you’re trying to create awareness for a new product or brand of course you need to create awareness, but if you’re an established brand awareness very rarely translates into conversion.  Anyone who says “you need to..” be on any social media platform because of the number of users doesn’t understand what consumers and their recommendations to do so should be seen as pure pontificating. Continue reading “The bottom line truths around social media marketing”

Are brands really media ? The debate over content marketing

There is a belief that “brands are media” and that “content is king”.  However, do consumers really have the time to read all your content and what if your content leads to them purchasing your competitors’ products?
Continue reading “Are brands really media ? The debate over content marketing”

Marketers not realizing customer revenue potential

screenshot_364In a survey, only 3 percent of survey respondents said they were realizing the full revenue potential of their customers , with almost half (47 percent) saying they were not, 44 percent saying they were working on it, and 6 percent revealing that they simply didn’t know how well they were doing in this area. Continue reading “Marketers not realizing customer revenue potential”

Commercials are meant to sell, not entertain

soapbox_webIf you watched the NFL playoffs, how many of those commercials actually made you want to buy the product advertised? The ad industry continues on a path towards irrelevance as brands fund ads that do nothing but pay the agencies for their time. Continue reading “Commercials are meant to sell, not entertain”