The notion that consumers want so many brands in their lives is a pure canard. Too many brands have been misled by pseudo marketing experts who, in order to inflate their own personal brand, are only interested in becoming social media stars so they can attend conferences like rock stars. Continue reading “Consumers want brands to leave them alone”
There is a lot of great marketing information available online on everything from demographics to social media marketing. However, marketers should be careful to ensure that any content on marketing is actually written by someone who has worked in marketing, not a journalist. Continue reading “Content creators vs. Marketers”
eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV. Really? Even as more and more data indicates consumers don’t want marketers in their social media? Continue reading “No, TV budgets won’t be shifting to social”
Gary Vaynerchuk had built quite a following but there are some smart people who understand that his success is more promotional than reality. As a friend of mine recently said about Mr Vaynerchuk “Step 1: Have a family that has made a lot of money in the wine business. Step 2: Get a Twitter account. Step 3: Go out and promote yourself as a “thought-leader” who “works for the love, not for the money” because, you know, Step 1. Continue reading “Beware of self-promotional experts”
Content marketing topics abound online, but is content marketing really essential for online marketers? The answer to that is no. Content, for the sake of content, is a waste of time and money. Your content should be designed to support one objective; turning prospects into customers. Continue reading “The biggest mistake in content marketing”
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker. Think about that for a second. How well do you really know and understand your customers? Continue reading “Do you really know your customer?”
Some agency creative people are legends in their own minds. They develop creative that wins awards while they lounge in France but what is the creative spots fail to deliver on the key objective of advertising; to generate sales? Continue reading “How do you measure a “creative” agency?”
As much as 85 percent of video views happen ,on facebook, with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent.