richmeyer

Women make a majority of brand purchase decisions

consumer-behavior-research-case-studyWhen it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not buy a particular product or service,” – up significantly from September 2008.  In addition, 54% agree “I feel it is my responsibility to help friends and family make smart purchase decisions.” Women today are consumers, broadcasters, and amplifiers of ideas in the marketplace; expect these recommendation and word‐ of‐mouth dynamics to continue intensifying. Continue reading »

The disconnect between digital marketing and marketers

  While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics that provide a higher ROI. Continue reading »

Where are all the really good marketers?

where-are-youDid you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.  What’s next? Continue reading »

What brands can learn from Brian Williams downfall

mistakesNBC didn’t expect the backlash against Brian Williams but people, via the Internet, attacked Mr Williams “lie” and would not let the matter fade away until NBC was forced to suspend him for 6 months without pay.  Mr Williams mistake was making himself more of a story than the news he reported, but if there is one lesson to be learned, it’s that no matter how popular you think you are a lot of people love to bring down brands and people. Continue reading »

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