I am a creative, passionate digital marketing professional and contrarian with over 25 years of in branding and online marketing.
There is too much bullshit in marketing as well as too much hype. I have been successful because I look at the brands I have worked on from a consumer’s point of view and asked “what’s in it for me?”.
I have worked on some leading brands including, Microsoft, Amazon.com, Cialis, Paramount Pictures, Mini and a who’s who of leading pharma products.
I don’t pretend to know it all but I know what works and have added value to every brand that I have worked with/on. I have written articles for Ad Age, Wall Street Journal and the Huffington Post and have appeared on Huff Post Lice and CNBC.
I have an MBA in Marketing, live in Naples, Fl and I own a consulting company where I have to produce REAL results in the REAL world.