Why a marketing contrarian ?
I am a creative, passionate digital marketing professional and contrarian with over 17 years of in branding and online marketing.
I am a marketing contrarian because when you work in an environment of integrity and trust you should always respectfully challenge other people’s thinking. When we all agree with each other out of politeness, we are doing ourselves and our brand a disservice. I want ideas tested and vetted and challenged so that every possible perspective is considered – and I hope that my colleagues would expect the same from me. As long as the argument is grounded in objective fact and it’s delivered constructively and simply as possible, being the contrarian can be the most important role in an organization.