Engagement ratios continue to decline on Instagram, Facebook, and LinkedIn

The engagement ratio per brand — or average interactions per post per brand per 1,000 followers — decreased on Instagram (by 25.85%), Facebook (by 8.27%), and LinkedIn (by 7.6%). On Twitter, the engagement ratio per brand increased slightly, up 1.08% across the first half of 2016.  And yet for some stupid reasons brands continue to invest in social media? Continue reading