Please stop! People don’t want a social media relationship with your brand

The share of Americans who use social media as their primary source of political news and information is rising fast but remains relatively small . Only 14 percent of American adults reported that social media was their most important source of news for the 2016 election. On the other hand, 57 percent of American adults said that TV (cable, network or local) was their most important source. And yet when it comes to branding reserach companies like Kantar Millward Brown insist that brands need to use social media as a marketing channel. Continue reading