Daily Archives: October 8, 2017

Search CPC hits all-time high record

CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday season. As expected, much of the overall increase can be attributed to more aggressive competition on mobile . More surprising is the CPC increase that is coming from desktop, especially as both impressions and clicks on desktop devices are decreasing.

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