Monthly Archives: July 2017

Northwestern University marketing professor gets it wrong

A study, done by Mr. Grayson and Mathew Isaac, a professor at Seattle University, and published in April in the Journal of Consumer Research, surveyed 400 participants regarding 20 common tactics used in television and digital ads. Thirteen of the tactics elicited favorable responses, which surprised even marketers. When you reside in academia instead of the real world you live with blinders on. Continue reading

CPG brands: Out of touch with consumers

So why are so many consumer packaged goods brands in trouble?  Just watch their TV commercials for a good idea.  A cereal maker, trying to tell us their cereal is healthy because it’s non GMO despite the fact that there is enough sugar in a box to put us all in shock. How about Hershey’s advertising their sugar bomb sandwich with marshmallows and graham cookies?  You would think that with all their data they would know better. Continue reading

Marketers obsession with numbers

If I had to sum up a theme for new marketing it would be “quality over quantity”.  Too many marketers are still obsessed with numbers especially numbers that don’t mean a whole lot like impressions, reach, frequency and number of people that like your brand on Facebook.  Now don’t get me wrong Facebook has a substantial number of users but I would rather have 10 people on Twitter who talked with me than 100 on Facebook who “liked” me. Continue reading

Are brands still relevant in CPG?

According to CNBC “shoppers are increasingly shunning the center of grocery stores and hugging the perimeter as they trade packaged food for fresh food. That’s bad news for an industry that’s already struggling Packaged food sales have declined, and earnings have disappointed. Some companies have cut jobs and shuttered factories”. Continue reading