Daily Archives: June 27, 2017

The end of online ads?

Both P&G and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on.  Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now, it seems like the world’s biggest advertisers are putting their money where their mouths are. Continue reading