Why are people using social media?

GWI Social examines the very latest figures for social media engagement, social behaviors and trends within the social space. The primary reason people are suing social media? Filling up spare time is the main reason for using social media among 16-24s, while older groups see these platforms as a way to keep up with friends and the news. These motivations highlight the rise of ‘passive networking’ but also reinforce the potential of social to be a space where consumers can engage with content.

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