Day: March 20, 2013

Surprise: Big Online Buzz Just Doesn’t Work

benefits-questionAccording to Business Insider: It turns out that having a lot of online buzz only impacts short-term sales by 0.01 percent, Coca-Cola senior manager for corporate market strategy and insight Eric Schmidt told an advertising conference Monday.  According to Coke’s internal measurements, “we didn’t see any statistically significant relationship between our buzz and our short-term sales,” Schmidt said.  If you’re surprised by this there is a bridge I would like to sell you for a lot of money. Continue reading »

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