The hardest thing for any marketer to do is to directly tie their marketing back to turning a consumers into a customer. Countless hours are spend by marketers researching ROI and presenting results to executives but I would argue that those hours could be better utilized in understanding your audience rather than trying to prove [...]
A Contrarian's View of Marketing, Media and Branding
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Millennials have the attention span of a hyperactive weasel ?
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
Too much damn data ! What does it mean ?
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ?
Content: If it’s not magnetic, it won’t draw consumers into your brand
Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit our own needs or perceptions, and also the ability to “broadcast” them to other potential prospects and customers well ahead of our own attempts to [...]
What brands can learn from Apple’s downward spiral
People love to attack the frontrunner and they are lining up to take pot shots at Apple’s even though the profits on Apple’s business is more than most PC makers sales. But there are some key lessons here from the decline in Apple’s stock and we can all learn these valuable real time lessons if [...]
About Me
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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It’s been said that Millennials want to change the workplace and I can see why. It’s more important to know that you left your mark on a business and actually did something than to come in everyday and just do “work”. If an executive in your company says he wants change beware that when you start to implement change he will be there to have your back.
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Stephen cannot have hit the nail on the head more soundly but social media “experts” and social media analysts who have never developed or implemented a social media marketing program would have you believe otherwise. A comment on this BLOG by a reader said something which stroke a chord with me; “you can have all the data you want but if you don’t use common sense with your marketing...
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