Day: March 12, 2013

Consumers Shifting Brands

brand-loyalty-2In 2008, about 54% of consumers said they bought the brand they wanted most. By 2010, this had dropped to 45%, and 43% this year. Declines were observed in every category, with the most severe drop (17 points) in over-the-counter medicines and the lowest in the household category (6 points).  What is even more alarming is that this trend is common among all income demographic groups.  Even those who can afford to purchase their brands of choice are trading down and shifting brands.  Welcome to the new economy. Continue reading »

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