Day: March 4, 2013

Just 25% of consumers loyal to a brand ?

Many marketers equate customer loyalty with a points or rewards program, but it is much more than that. Loyalty is and should always be concerned with the behaviors and motivations of the key stakeholders of the brand. There needs to be a realization that all insight and interactions between the brand and customers should be built around a proactive process of matching customers’ expectations in terms of needs, wants, aspirations, channel preferences, etc.

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