Day: March 3, 2013

99.5% of social media experts are clowns.

Gary Vaynerchuk, in his usual low-key, mellow way, said that 99.5% of social media experts are clowns.  “Social media expert” is like being an “internet expert.” It’s too broad, therefore it’s meaningless.   There are thousands of businesses that do a pretty good job at what they do, and a spectacularly terrible job of using new internet-based communication tools but 90% of brand websites are wretched, 90% of Facebook pages are wretched and90% of content marketing programs are wretched. 90% of social media-based customer support is wretched. Continue reading »

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