Day: March 2, 2013

Irrelevant Online Ads Frustrate Everyone

As someone who uses Twitter as an RSS feeder I have to say that some of the ads on Twitter have gained my attention.  They have gained my attention because they are relevant to me and because they are only 140 characters long.  I have always believed that relevant ads will gain the attention of consumers online but the ads have to be more than relevant they have to be engaging.  Adults between the ages of 25-44 and 45-54 were less frustrated, with just 39% and 35% respectively expressing annoyance with irrelevant advertising. Although older and younger generations differed in their click behavior towards online ads, there was some agreement about how to improve tolerance of online ads: 27% of all respondents stated they would be more accepting of relevant ads. Continue reading »

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