A Contrarian's View of Marketing, Media and Branding
Content marketing has become a hot topic among brand marketers but once again there is a lot of hype vs. reality. Can great content really help you achieve great online marketing results ? Yes but it can also lead to increased costs and website visitors consuming your content and purchasing from your competitors. The bottom [...]
I don’t get it, I really don’t ! I mean social media is supposed to be a conversation for but for most brands it’s a one-way conversation that is pissing off consumers and costing them customers. Either they don’t have the resources to answer customers, don’t want to answer to customers or are using an [...]
A lot of marketers live within their own inner world. It’s a world where they pat each other on the back for headlines in the trade press or receiving good buzz around commercials while sales continue to tank. It’s also a world where they fly off to France for a “marketing conference” while their brands [...]
I have three BLOGS and between the three have over 500,ooo readers a month. Blogging is a passion to me and I love to share what I learn and read via the Web. There are so many good blogs out there but there are also a lot of really bad ones. Here are some of [...]
Research is suggesting that Facebook and Twitter are often NOT the best places to engage consumers. In Razorfish’s recent Liminal study, consumers rated the popular social networks near the bottom as places to engage with brands — especially if they’re over 45, research clearly shows that your brands website is a hell of lot more important than your Facebook [...]
What would consumers tell brands if they were listening ? A lot, but are brands listening or are they still stuck in the old COM world of impressions and reach ? Given that most brands are not responding to consumers via social media I would say that they are not listening and are using [...]
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing. They read some data about how mobile spending is increasing and without thought they say “we have to get into mobile”. The fact is that you can have all the nice looking data charts and points you [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.”
Multichannel marketing can be a huge challenge for pharma marketers but there are also a wealth of opportunities. The objective is to ensure that all channels are fully integrated and working towards your brand objective. Some channels are more important than others but only through good research can we really become masters of great multichannel marketing.
Let’s keep in touch