There is no doubt that we live in a politically polarizing environment which has become worse under the current administration. Some brands have taken a stand and in the process, they have been crucified on social media and other media. Should brands take a stand and speak up at injustices or should they not take sides. Continue reading
In the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other words, rather than watching to see if you’re cheating on your wife, they ask you if you are. Then they treat your answer as a fact rather than just the bullshit it is. Continue reading
Despite the overall decline, two-thirds of CMOs plan to increase investment in digital advertising, while traditional media faces budget losses. The shift to digital away from traditional media reflects changing media consumption habits of target audiences to focus on Millennial’s and ignore Boomers. Stupidity at its peak!
Consumers are basically simple creatures with straightforward needs and easily observed behaviors . Marketers are complicated critters with strange customs and mysterious beliefs. Marketers are taught not to think simply. In fact, the whole practice of marketing is based on the conviction that there are forces at work in the minds of consumers that only trained specialists (ya know, us) are qualified to interpret. Thinking simply has been beaten out of marketers. You can’t be taken seriously in any marketing or advertising organization if you suggest that the bulk of consumer behavior is perfectly obvious. Continue reading
I love Bob Hoffman. He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like it is. Among his thoughts “focusing on Millennials is stupid” and I could not agree more. Here is a snippet.. Continue reading
According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands” Really? Continue reading
Despite all the fake news on Facebook their revenue, from ads, is still increasing. It’s time, however, to admit that Facebook is just a media company, and as such should be regulated as any other media company despite their attempt at secrecy and Zuckerberg’s refusal to acknowledge the reality of what Facebook has become. Continue reading
Social media is a mechanism for capturing, manipulating and consuming attention unlike any other yet they refuse to acknowledge their power and influence over consumers. Adults in the US spend about 20 hours on the top three social media apps a month . Overall, Americans touch their smartphones 2,600 times a day with the heaviest users double that. Content is looked at for a few seconds, but Facebook doesn’t care as long as they can be your “daily fix” of likes and comments.