Should people with PhD’s be teaching students how to market or should schools be recruiting people who have actually succeeded in marketing? I believe the answer to that question is obvious, but there are still too many schools teaching students that marketing is a science with data not an art. Continue reading
With all the hype around social media and digital marketing what we are learning now is that POP displays and things like packaging can still lead to conversion. Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still buy items not on their list. Continue reading
Today, it’s not enough to watch the Biggest Game in Football, 78% of consumers also engage in social media while watching. The number one activity is to talk about the commercials, but does that really translate into the objective of advertising? Continue reading
What business are you really in? If you’re not solving customers’ problems and your product focused you’re in the wrong business and you’re going to lose market share. Marketing Myopia is still relevant, but too many marketers are overwhelmed with data to focus on customer needs. Continue reading
It seems that over the last few years, with the rise of social media, branding is being redefined over and over. While some brands do very well (Apple, Trek Bikes, Subaru,Starbucks) other brands are struggling to stay relevant to empowered consumers. So what does it take for a brand to stay relevant today? Continue reading
White Ops has exposed the largest and most pro table ad fraud operation to strike digital advertising to date. Russian cybercriminals are siphoning millions of advertising dollars per day away from U.S. media companies and the biggest U.S. brand name advertisers in the single most pro table bot operation discovered to date.
A digital influencer is someone who has increased their social presence by creating content that engages audiences. They have the ability to affect opinions and change behaviors because they are trusted sources of information amongst their followers. So why don’t more brands reach out to them?
As marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance is the holy grail of a successful campaign. In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact, and Nielsen reveals that trust in online advertising is increasing. While earned advertising in the form of word-of-mouth recommendations from friends and family continued to be the most influential source among 84 percent of global respondents to a Nielsen online survey, owned advertising on branded websites was the second most trusted format in 2013, a rise from fourth-place ranking in 2007. Continue reading