Click fraud, BOT’s and poor metrics are all casting a dark shadow on Internet marketing even though advertising is only one small part of online marketing. While social media is now being used for ads and there is talk about native advertising the one key aspect of online marketing is being ignored: your website. Continue reading
GWI Social examines the very latest figures for social media engagement, social behaviors and trends within the social space. The primary reason people are suing social media? Filling up spare time is the main reason for using social media among 16-24s, while older groups see these platforms as a way to keep up with friends and the news. These motivations highlight the rise of ‘passive networking’ but also reinforce the potential of social to be a space where consumers can engage with content.
Click fraud, bad metrics, and BOT’s are all leading a lot of marketers to question the effectiveness of Internet advertising but the that maybe the wrong message. What it should be screaming is that marketers need to put as much effort in developing online ads as they do offline ads if not more. Continue reading
Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face to face interactions when communicating online. It is important that your do not forget that the importance you place on connecting with your customers offline should also transfer to the online world. All too often, I see some simple mistakes that can really damage your company’s reputation in the social media world. Here is a rundown of social media mistakes that are simple to rectify but can have a devastating effect on your reputation if you do not stop them now! Continue reading
Advertisers are spending a lot of money on facebook ads, but they could be missing an important feature, the ability to test market products and prices. Continue reading
Pepsi has pulled an ad featuring Kendall Jenner a day after it debuted. “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” Ooops!! Continue reading
In case you haven’t heard Apple stock is on a run. Why? Because “analysts” believe people are going to line up for the new iPhone even though iOS is not the dominating operating system anymore. Are people really going to shell out $350 plus for a new iPhone? I doubt it. Continue reading
Spending on digital channels continues to rise. At the end of 2016, global spending on digital advertising was set to top $180 billion, according to Magna Global, which projects double-digit growth through 2020. Unless advertisers improve their performance, they will need to outsource cam- paign development and execution, for which they will pay a heavy price in terms of consumer engagement. To add the most value, agencies need to improve their own capabilities, but the bigger opportunity lies in building long-term partnerships with their clients based on the development of mutual skills.