10 reasons there is bad marketing

badmarketingHave you ever watched a TV commercial and wondered “what in the hell were they thinking?” or been in a store and seen some really bad packaging or product placement ?  Despite the emphasis on ROI there is still a lot of marketing dollars being wasted on things that don’t add value to the brand or customers.  I would even go as far to say there is still way too much emphasis on the “business of marketing” instead of on customers.  Here is my list of why there is still so much bad marketing. Continue reading “10 reasons there is bad marketing”

Extravagance is over

A funny thing happened while I was on my bike ride yesterday.  I was taking a break and watched as two Bentley’s drove by.  Rather than feel envious all I could think was “what a waste of money” when another rider sitting next to me said “what kind of ass would spend that much money on a car?”.  The era of symbols of extravagance maybe coming to an end. Continue reading “Extravagance is over”

Why there is no such thing as social media marketing

It’s about time that marketers understand something:consumers don’t want to marketed to”.  They are sick of commercials, sick of ads on mobile devices and they wield a lot of power holding brands accountable for bad marketing, ads and products. Continue reading “Why there is no such thing as social media marketing”

The bottom line truths around social media marketing

Marketers have always been trained to “follow the numbers” but in some case that logic doesn’t apply to marketing today.  If you’re trying to create awareness for a new product or brand of course you need to create awareness, but if you’re an established brand awareness very rarely translates into conversion.  Anyone who says “you need to..” be on any social media platform because of the number of users doesn’t understand what consumers and their recommendations to do so should be seen as pure pontificating. Continue reading “The bottom line truths around social media marketing”

Are brands really media ? The debate over content marketing

There is a belief that “brands are media” and that “content is king”.  However, do consumers really have the time to read all your content and what if your content leads to them purchasing your competitors’ products?
Continue reading “Are brands really media ? The debate over content marketing”

Marketers not realizing customer revenue potential

screenshot_364In a survey, only 3 percent of survey respondents said they were realizing the full revenue potential of their customers , with almost half (47 percent) saying they were not, 44 percent saying they were working on it, and 6 percent revealing that they simply didn’t know how well they were doing in this area. Continue reading “Marketers not realizing customer revenue potential”