Why suggesting social media managers should be below 25 is stupid

Someone, who obviously is not thinking clearly,  suggested that social media managers need to be under 25 in order to really understand social media marketing.  I have always believed that age should not be a factor in hiring someone to do a job it should be determined by who the hell can do the best job.  However, I did write an article that said “interns make coffee and should not be the voice of your brand on social media” which brought a lot of comments.  The fact is that social media marketing is too damn important to leave to anyone who is inexperienced in marketing and branding. Continue reading »

Measuring the end to end customer experience

measure-successBig data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to discuss improving sales.  According to Baiju Shah, managing director of strategy and innovation for Accenture Interactive today’s consumer expects relevant and seamless experiences end-to-end across marketing, commerce, and service. In the era of social media, with consumers keen to broadcast their delight or despair, a brand’s ability to deliver a connected and relevant experience to each individual becomes critical for success. Continue reading »

Social media experts are only experts at promoting themselves

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch their social media marketing but now that ship was adrift and was getting pounded by the rocks under the waves.  Not only was it poorly executed but what they had done so far was costing them business. Their social media “expert” was hit and run.  He told them what to do but not how to do it within THEIR culture and industry. Continue reading »

Almost 90% of women use PC/laptop/mobile as most frequent tool for product research

6935_60307110841The “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 women nationwide, this report uncovers how women are feeling about everything from family finances and disposable income to how they are using digital and social media to browse and “window shop.” This is the second quarterly release of data designed to help marketers better understand buying habits and forecast trends of American women. Continue reading »

Forget social media, it’s branded websites

your-name-dot.com_Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand’s or product’s website (19%) to someone in the past month, while 15% have forwarded a link to a brand’s or product’s video.  Surprised ?  Where do you think consumers are going to turn when they eant information on your brand or product?  If you answered Facebook you don’t get ice cream after dinner today. Continue reading »

How brands killed social media marketing

large_8560618867 Mike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It’s the opposite of connecting or listening — it’s once again broadcasting.”  He couldn’t be more right and we have brands and agencies to thank for the this demise. Continue reading »

Disrupt !

51QvuY+s1kL._SY346_PJlook-inside-v2,TopRight,1,0_SH20_Never assume that something cannot be done. Challenge your assumptions and do things differently.  One great way to get ahead in business or in life is to ask all the questions everyone else just glosses over. Try and challenge the limiting assumptions others work under and you can zoom ahead.   The simple dynamic is most people and almost all organizations just try to deal with the current situation as if it is locked in stone. If you get busy asking questions that rock the boat, you just might uncover an opportunity nobody else has noticed. Continue reading »

Adblocking software increasing dramatically

screenshot_244In Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You would think that consumers don’t want to see ads as they surf the Web.

Continue reading »