I have spent the last two days unsubscribing to a wide range of emails from retailers, business to business marketers and market research companies. What I have found is that the system is very broken and a lot of organizations are in violation of the law because opting out of their email marketing does not stop the endless flow of irrelevant emails.Continue Reading
May 22, 2013
eMail Marketing is broken
May 22, 2013
Whatever happened to marketers who could think ?
Can we just stop with the information data overload on the Internet and get back to marketing basics ? Data is great and I love a good Power Point deck as much as the next person but just think of the total amount of hours we spend every year preparing great looking presentations versus the [...]
Continue reading... May 21, 2013
The relationship between data and marketers
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data [...]
Continue reading... May 20, 2013
When was the last time you saw a woman checking a product with her smartphone ?
I went to Target and came out just with the stuff I needed said no woman ever ! Target is a very good retailer and understand the art the merchandising to their audience. I had the chance yesterday, at two different Target stores, to watch some shoppers and I didn’t see one person using their [...]
Continue reading... May 19, 2013
Multichannel marketing is not new
The biggest fear for marketers right now is not budgets, it’s how to implement a multichannel marketing strategy and determine which marketing channels produce the best ROI. Along with big data multichannel marketing is becoming more of a buzz word than a reality. However when ideas become complicated it’s best to simply the thesis [...]
Continue reading... May 18, 2013
Should brands release products that aren’t 100% ready ?
There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”. The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wants to know why such a risky approach to innovation works so well. He feels that company “courts risk in [...]
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I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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