CPG brands: Out of touch with consumers

So why are so many consumer packaged goods brands in trouble?  Just watch their TV commercials for a good idea.  A cereal maker, trying to tell us their cereal is healthy because it’s non GMO despite the fact that there is enough sugar in a box to put us all in shock. How about Hershey’s advertising their sugar bomb sandwich with marshmallows and graham cookies?  You would think that with all their data they would know better. Continue reading

Marketers obsession with numbers

If I had to sum up a theme for new marketing it would be “quality over quantity”.  Too many marketers are still obsessed with numbers especially numbers that don’t mean a whole lot like impressions, reach, frequency and number of people that like your brand on Facebook.  Now don’t get me wrong Facebook has a substantial number of users but I would rather have 10 people on Twitter who talked with me than 100 on Facebook who “liked” me. Continue reading

Are brands still relevant in CPG?

According to CNBC “shoppers are increasingly shunning the center of grocery stores and hugging the perimeter as they trade packaged food for fresh food. That’s bad news for an industry that’s already struggling Packaged food sales have declined, and earnings have disappointed. Some companies have cut jobs and shuttered factories”. Continue reading

PC sales decline:behind the numbers

You’ve probably read that PC sales continue to decline and the explanation lies in understanding how people are using their PC’s.  The op two reasons people go online is to read email, and surf the web.  This, of course, can be done easily on an iPad or smartphone so why would anyone shell out $1000 for a new PC? Continue reading

Are online marketers ignoring boomers?

Baby Boomers are the Web’s largest constituencyThey make up over 30% of US internet users. They spend 16 hours per week watching T.V. and 19 hours per week online. (Google/Ipsos). In addition a DMN3 survey of online Boomers found that 96.1% of use search, while 94.8% of Boomers use email. They often use the Internet to research health and wellness information, as well as plan and book leisure trips. (DMN3). So why are online marketers concentrating on Millennials? Continue reading