The eCommerce lies

When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we do.  The bottom line is that online commerce constitutes just 6% of retail activity and good old brick and mortar retail activity constitutes 94% yet writers love to try and make headlines about the rise of ecommerce.  Continue reading

Should brands remain neutral in politics?

There is no doubt that we live in a politically polarizing environment which has become worse under the current administration.  Some brands have taken a stand and in the process, they have been crucified on social media and other media.  Should brands take a stand and speak up at injustices or should they not take sides. Continue reading

Research is not facts

In the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other words, rather than watching to see if you’re cheating on your wife, they ask you if you are. Then they treat your answer as a fact rather than just the bullshit it is. Continue reading

CMO’s planning to increase digital ad budgets: Stupid is as stupid does

Despite the overall decline, two-thirds of CMOs plan to increase investment in digital advertising, while traditional media faces budget losses. The shift to digital away from traditional media reflects changing media consumption habits of target audiences to focus on Millennial’s and ignore Boomers.  Stupidity at its peak!

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The marketing industry is currently in the midst of a mass delusion of epic proportions

Consumers are basically simple creatures with straightforward needs and easily observed behaviors . Marketers are complicated critters with strange customs and mysterious beliefs. Marketers are taught not to think simply. In fact, the whole practice of marketing is based on the conviction that there are forces at work in the minds of consumers that only trained specialists (ya know, us) are qualified to interpret. Thinking simply has been beaten out of marketers. You can’t be taken seriously in any marketing or advertising organization if you suggest that the bulk of consumer behavior is perfectly obvious. Continue reading

No, P&G isn’t losing customers because they are ignoring Milennials

According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials.  She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands”  Really? Continue reading

Is it time for advertisers to hold Facebook accountable?

Despite all the fake news on Facebook their revenue, from ads, is still increasing.  It’s time, however, to admit that Facebook is just a media company, and as such should be regulated as any other media company despite their attempt at secrecy and Zuckerberg’s refusal to acknowledge the reality of what Facebook has become. Continue reading