Adblocking software increasing dramatically

screenshot_244In Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You would think that consumers don’t want to see ads as they surf the Web.

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Sorry, but desktops still rule eCommerce

images75% of all eCommerce orders are with desktops, not mobile, according to Custora.  While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop vs. using a mobile device from a consumer standpoint. Continue reading »

Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading »

Is pull marketing really viable?

pull mktgPull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My theory, based on two years of qual and quant research is that the answer to that is NO. Continue reading »

Why do so many digital marketers fail?

hqdefaultI have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their own minds) at SXSW and it’s no wonder that there is so much money that is being wasted in digital marketing.  Would I like to be able to whatever I want when it comes to marketing online?  You bet, but I understand that my client is in business to make money and I have to clearly show them that what we are doing is  driving brand objectives. Continue reading »

The “Membership Economy”

UnknownMany of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from selling individual products to offering memberships which generate ongoing recurring revenues. This is indicative of the rise in the membership economy which looks set to become much larger in the future.

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Can marketing overcome a bad product strategy?

UnknownMarketing can’t make up for a bad product strategy and Keurig is finding that out that hard way.  The single serve coffee maker, owned by Green Mountain, has stumbled badly with the introduction of its latest coffee maker and consumers are taking notice. Continue reading »