Via Forbes “according to a recent state of the industry report released by Salesforce, 58% of consumers agree that technology has significantly changed their expectations of how companies should interact with them. If companies want customer satisfaction, the customer, and a keen understanding of their needs and wants, has to drive their strategy”. Continue reading
Despite all the reports of fake news, fake Russian ads, and the overall abuse of its platform, Facebook has repeatedly refused to admit it’s a media company. Facebook announced a change to its News Feed algorithm that will keep posts from news publishers and brands out of your feed. This means more stuff in your feed from mom, dad, and your close friends, and fewer whacky videos, news articles, and memes. Continue reading
A lot of buzz around Coke’s attempt to win over Millennials with a rebranding of Diet Coke, but this is one of those times when common sense should triumph over all the data leading to the marketing decision that this will work. Continue reading
Ad blocker usage surged 30% in 2016 , according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million. PageFair noted that 90% of ad blocker users surveyed have encountered an “ad block wall” that blocked them from viewing content unless they disabled their ad blocker. However, almost three-quarters (74%) of those users said they simply left those websites rather than performing the steps required to whitelist them.
Facebook is the world’s most popular social network, with incomparable reach and real value for marketers, but that’s in the past. Facebook has too many measurement mistakes and has been less than forthcoming with the information they collect on its users. While Zuckerberg has promised improvements facebook’s history of doing things than correcting mistakes cannot be ignored. Continue reading
According to Nielsen Research influencer marketing registers a positive Impact on brand affinity & shopping intent . In addition, TV spots and influencer marketing have complementary effects on the purchase journey and should be paired together for a balanced marketing approach. Continue reading
From Mark Schaefer comes this great piece “The heart, the soul, the truest pulse of marketing is vaporizing because our profession is turning into a glorified IT function. Marketing strategy is being derived from data scientists, SEO gurus, and statisticians doing A/B testing in a back room somewhere. We are implementing strategies and tactics based on what statistically is supposed to work, instead of what customers really want”. Continue reading