What’s important to consumers? The brand experience

After years of disruptive change that has lead to better informed, more empowered consumers, it has become more difficult than ever for brands to control customer perception with traditional marketing. There is a shift from trying to get new customers to ensuring that your brand experience is a good one.

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When does spending $5 million on the Super Bowl make sense for brands?

The Super Bowl is a great advertising opportunity.  The 2017 Super Bowl’s audience will be at least 110 million viewers. In terms of cultural reach, football’s championship game is twice the size of the biggest blockbuster. However, surveys of Super Bowl audiences have found that between 80 and 90 percent of the ads wash over audiences and don’t make them any more likely to buy the product on display. Continue reading

Advertising to Generation Z

Generation Z, who have grown up with a smartphone in their hand, is now on the cusp of adulthood. Technology is an essential tool that has blended seamlessly into their lives from the start. The digital world is all they have ever known. Brands need to adapt quickly to the values and attitudes of this generation if they expect to keep pace and remain relevant to this audience.

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Forget social media, it’s branded websites

your-name-dot.com_Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand’s or product’s website (19%) to someone in the past month, while 15% have forwarded a link to a brand’s or product’s video.  Surprised ?  Where do you think consumers are going to turn when they eant information on your brand or product?  If you answered Facebook you don’t get ice cream after dinner today. Continue reading

9 Out of 10 Shoppers Make Impulse Purchases

With all the hype around social media and digital marketing what we are learning now is that POP displays and things like packaging can still lead to conversion.  Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still buy items not on their list. Continue reading