Why are marketers ignoring consumers?

Data, big data, whatever you want to call it, is costing brands a lot of customers and leading to bad marketing. Too many brands are drowning in data that they can’t see their customers and they are losing prospects because they are afraid to get a cup of coffee without having big data to support their decisions.  Continue reading

Another nail in the coffin for programmatic ads?

Advertisers have long had strict rules about the placement of their brands. But the evolution of the automated digital ad business, including that of Facebook, Twitter and Google, has led to some distasteful situations for advertisers, including the placement of hundreds of their banner ads — including those of politicians — atop jihadi videos on YouTube.  Oooops. Continue reading

Search CPC hits all-time high record

CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday season. As expected, much of the overall increase can be attributed to more aggressive competition on mobile . More surprising is the CPC increase that is coming from desktop, especially as both impressions and clicks on desktop devices are decreasing.

Continue reading

Another reason why programmatic ads are a bad idea

It’s estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017 .Yet,, recent headlines and pronouncements by leading brand marketers highlight the significant limitations and potential pitfalls of programmatic.. Among other issues, this technology–driven ad buying process has resulted in notable,, image–sensitive ads for brands appearing within or alongside offensive rich media content, fake news,, as well as non–contextual and inappropriate online channels.

Continue reading

Today’s consumers have become the “new experts”

Buyers today no longer care who they buy from. They expect their favorite search engines will be able to connect them instantaneously to dozens of sellers who have similar stuff to sell . To survive in this kind of environment, you’ve got to stop thinking like a seller and start thinking like a buyer. You’ve got to do the things which will make your business the customer’s first choice, especially at the four decisive customer moments.

Continue reading