IAB on ad blockers: Good research or biased?

adblockersAd blockers are appearing everywhere and are now available for desktop as well as mobile browsers.  The IAB recently conducted research and according to their report consumers would be willing to delete ad blockers if advertisers could “assure users of site safety: Provide guarantees that site and ads are secure, malware and virus-free, and won’t slow down browsing”.  Uh, No. Continue reading “IAB on ad blockers: Good research or biased?”

The myth of social media marketing

bigstock-Myth-stamp-63032431-700x467Just stop, please!  Every week I see a post on LibkedIn about how Instagram or other social media channel is going to add sales dollars to brands and products.  Well, here is a some cold water “people don’t want brands on social media unless they want to complain and believe me there are a lot of very grumpy, pissed off consumers out there. Continue reading “The myth of social media marketing”

How to create a great digital strategy

How to create a great digital strategy

strategy-document-plus-grade-great-successful-plan-review-yellow-envelope-getting-as-achieving-success-good-43759524When I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things.  Over the course of ten years experience here is my list of how to create a winning digital strategy that delivers on brand/business objectives. Continue reading “How to create a great digital strategy”

Simply Measured “State of Social Marketing” report an embarrassment

Celebrities-Top-5-Most-Embarrassing-Moments-on-Stage-650x434You have to be careful when downloading white papers from the Internet as most are disguised to try and sell you on a new service.  The latest is a report from Simply Measured on the State of Social Marketing.  While the online marketers are trying to cut through online ad fraud, BOTS, and the decline of social media they actually suggest “social media is a growing focus for marketing teams: The percentage of social media teams that live within the marketing organization has grown from 49% in 2015 to 63.2% in 2016”.  I work for/with a lot of consumer marketers and I can safely say that almost all of them are cutting social media marketing budgets and people. Continue reading “Simply Measured “State of Social Marketing” report an embarrassment”

The sad attraction to phony social media experts

screenshot_82There was quite a debate on LinkedIn around a post by Gary Vaynerchuk, the self promotional social media marketing expert who continues to be worshipped by fart sniffing marketers who are too ignorant to understand how to market their products.  Now that social media marketing is all but defunct, he continues his down the path to self importance. Continue reading “The sad attraction to phony social media experts”