Is content really king?

Blog-images-FINAL460X460_your-content-marketing-sucksKevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering questions no one asked you because it looks like search fodder isn’t a path to engagement glory.”  While good content is essential to keep visitors on your site one still has to ask the hard question “how are consumers supposed to read all this content?” Continue reading »

The “New Economy” Customer

The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent personnel or bad customer service. You must earn their trust, deliver value and ensure that your offering matches their needs.  Continue reading »

The disconnect between agencies and clients

screenshot_53Clients are keenly aware that – from strategy to customer experience to reputation management –their success is intricately tied to their ability to create engaging and meaningful experiences across whatever platforms make the most sense for their brand.
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The fundamental component driving consumer spending income

newretailThe decline of the U.S. middle class has corporate America and Wall Street scared. And nobody is more frightened than America’s biggest retailers.   More than five years after the end of the Great Recession—August 2014—retail spending per person had finally reached its prerecession level.  The culprit is low wages and income growth for the middle class. Median household income in 2013 stood 8 percentage points below its 2007 prerecession level. The simple fact of the matter is that when households do not have money, retailers do not have customers.

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57% of consumers will abandon a website if the page does not load within 3 seconds

When surfing the Internet consumers are impatient and often have ADHD.  A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction.  57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return.   While there is a rush into digital marketing a lot of companies are forgetting basic processes to ensure a good consumer experience. Continue reading »

Great marketers have great guts

grtmarkletingLeo Burnett didn’t need a legion of focus groups to come up with the Marlboro Man. Steve Jobs, arguably the greatest marketing mind ever, famously eschewed market research because he didn’t think customers knew what they wanted until he showed it to them. Continue reading »