According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to the “shouty” headline or, in fact, undermine it.” The key reason? Who has time to read all the content out there? Continue reading “10 rules of content marketing”
Marissa Mayer has made a lot of bad decisions as CEO of Yahoo but the struggling web property can be salvaged and can even thrive if a CEO with vision and leadership takes charge. Here is what I believe needs to be done to revitalize Yahoo.. Continue reading “10 Ways to fix Yahoo!”
Everyone thinks Apple walks on water, but it’s apparent that they are now feeling the full effects of Steve Jobs untimely departure. Continue reading “Bad product strategy from market leaders”
All over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where are pretty much meaningless. In fact I would suggest that big data is over-hyped and that the real gold for marketers is the use of analytics that help us better understand consumers and customers. Continue reading “Put an end to “big data” and start Analytics 3.0″
All over the Internet you’re sure to find free reports, charts and graphs along with online media organizations trying to sell you research reports. While some of these reports aren’t bad too many have holes big enough to drive a truck through. Continue reading “Research comes with risks”
“Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought,” said Influenster president and co-founder Elizabeth Scherle. Is this really true? Yes and no. Continue reading “Do brands really need to move to mobile?”
Fred Wilson says “the social media phase of the Internet ended” in 2014. In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson. “Messaging is the new social media … Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.” Continue reading “Social media is sooo over”
According to bazaarvoice: The voice of the consumer continues to rise as the most powerful and trusted content by shoppers. It’s the next wave of feedback and innovation. As a result, consumer- generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between people and businesses.