Luxury brands may have to adjust their marketing. Today, most Millennials aren’t interested in spending their hard earned money for “status” brands as everyday brands close the gap with what luxury brands have to offer. Continue reading
A recent survey showed that 69% of Americans said business leaders do not understand the challenges they face in their life, the highest percentage of any country. Americans of all ages, incomes, and political leanings believe corporate America is headed in the wrong direction. They also want to buy from, invest in, and work for companies they consider to be just, and they consider employment issues to be the primary determinant of whether a company is just. Continue reading
It’s time to bury the myth that social media marketing can actually help brands achieve their marketing goals. The “so called experts” should be called out and so should marketers who followed their foolish, self-promotional nonsense. Continue reading
I like to take the pulse of online social media users, so a colleague of mine shares his media company’s research with me and the newest findings indicate that there could be a serious problem with facebook’s ads. Continue reading
Financial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences the level of click fraud has brands asking if online ads are really worth the money.
The Internet is a great source of information and data, especially marketing data. People from all backgrounds try and tell you that you either need to be on social media or need a BLOG to increase business, but before anyone tells you how to run your marketing shouldn’t they have experience in marketing? Continue reading
The stock market is full of shit. Apple stock has been on a tear lately, but not because of anything they have done, but because investors believe everyone is going to run out an buy the new iPhone 8 when it’s released. In the meantime the brand is being hammered by the evil empire; Microsoft. Continue reading
Are search ads a waste of money? This isn’t to say that big brands should never invest in search advertising, but they should bear in mind that search ads work best when they alert consumers to something they’re not already aware of. For instance, Gap might forgo search ads that would pop up when users search the company’s name or its best-known categories, such as jeans, and instead pay to appear in results for categories it isn’t commonly associated with, such as shoes. Continue reading