Traditional advertising doesn’t translate to mobile devices

Worldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive.  So why are so many brands, media agencies and marketers giving so little thought to how mobile ads work and how to engage users ?  According to Business WeekTraditional advertising doesn’t translate to mobile devices, and companies are still struggling to come up with effective strategies.” Continue reading »

Brand expenditures are tracking toward digital

marketing state When looking at accomplishments in the past 12 months, more than half of marketers pointed to their effectiveness in uplifting digital marketing capabilities and improving engagement with customers online. Not surprisingly, there is still much room for advancement as nearly 60 percent of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number one transformational project in the year ahead. Continue reading »

Marketing Truisms

truthjustahead1It’s time to put away all the hype, all the bull and focus on some marketing truisms that are really important to your customers, prospects and brand. Continue reading »

Digital marketing update

whats newThe digital marketing space is changing and changing very rapidly.  If you don’t keep up on trends and changes you might be wasting a lot of money.  Here are the top stories, trends and resources from the last few weeks. Continue reading »

Is your brand social media worthy ?

short attention spanThe ‘purchase funnel’ is no longer relevant. Customers are experiencing your brand everywhere. That audience is drawn into an experience, a brand, or a product when a social experience is present. The next era of marketing centers on facilitating brand-relevant social experiences to any digital touchpoint.  But is this true for every brand and product ?  My belief is no, it’s not. Continue reading »