“Today I had the choice of doing something important that no one would ever realize… or doing something that would seem like an accomplishment. So I attended meetings until I could no longer appreciate the difference” – Dilbert Continue reading “Why marketers need courage”
Typically, women set out to attain happiness for themselves and their families, working to ensure happy households that nourish the inhabitants. Being a mother is an all-encompassing job, often including a traditional full-time job, as well. And again, seeking happiness is a priority: 25 percent of moms feel it is extremely important to get a job or career she likes, versus 19 percent of the general population. Continue reading “In-store influence is important”
Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, and 34% write product, service, and brand reviews. This is happening more and more because consumers trust each other a lot more than they trust advertisers messages but let’s also remember that people are not going to seek Bloggers advice on every product. Continue reading “Blogs influence purchase decisions”
Facebook is in trouble despite what you read about “time spent” on the social site. It seems that more, and in depth, research is indicating that users aren’t reading the content they are sharing. They read headlines and skim content and then share it if it looks like something that aligns with their beliefs or that they feel their followers would be interested in. Continue reading “Bad news for facebook and content marketers”
Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising. One of the key findings was that Bloggers cast an influential net with their audiences. Of respondents who visit or read blogs, 2-in-3 (65.5%) say a brand mention or promotion within context of the blog influences their purchasing decisions. Continue reading “Bloggers cast an influential net with their audiences”
How bad has social media marketing become? Facebook is now becoming an ad platform and will place ads on non-facebook sites. Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter have fallen. So where are the social media experts now? Continue reading “Social media marketing: A sucker born every minute”
Michael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter had fallen. We cannot be surprised if the same holds true for LinkedIn.” This, coupled with the news that up to 90% of online ad metrics could be caused by BOTS and the double digit increase in ad blockers means online marketing is in trouble.
Mark Fidelman published an excellent article on how the hype around Snapchat is garbage. I have worked with a lot of consumer packaged goods products and not one of them has seen any type of return by using snapshot, but the problem is deeper here. Continue reading “Once again social media “experts” caught in hype circle”